The success of a film or video is often judged on the size of the audience – but how do we measure that audience? – It’s not always as simple as counting tickets. In this course we look at the techniques and methods studios and distributors use to calculate who has seen their products and try to make sense of all those Box Office Numbers and TV Ratings.

John P. Hess

Course Instructor

Born on a tropical island somewhere in the South Pacific, John came to filmmaking when he connected two VCRs together for a 4th grade homework assignment. At university, John studied business admin and marketing which led to a brief stint as an advertising exec. under the alias name Don Draper until his cover was blown by Pete Campbell. During his spare time, which is rare, John enjoys playing the trumpet, reading Supreme Court filings and mispronouncing French words.
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