Posted on August 23, 2011 in Filmmaking 360, Marketing | No Comments
Transmedia is one of those new buzz words describing stories told through various mediums. In this two part article, Rich Fahle looks at the push for Transmedia stories and how you can use it to further brand your product.
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Posted on July 11, 2011 in IQ Podcasts | No Comments
Filmmaker IQ Mangling Editor John Hess explores the marketing concept of AIDA and how it applies to storytelling We aslo recap the best articles from the week of July 3 to 9, 2011.
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Posted on January 12, 2009 in General Screenwriting | No Comments
James Hudnall reflects on where stories came from and how they impact our culture.
…At the dawn of mankind our ancient ancestors huddled around campfires and told stories to entertain each other. But the smarter ones realized there was a way to make the stories more effective for the audience. And that was the origin of [...]
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Posted on December 3, 2008 in General Screenwriting | No Comments
Jan Janroy covers Aristotle’s Seven Golden Rules of Storytelling while coaching graduates for their final thesis films at Graduate Department of Film & Television: Tisch School of the Arts at NYU.
…Aristotle 384-322 BCE, in his seminal treatise ‘Poetics or Poetica’ concluded there are seven golden rules of successful story telling. These rules or principles in [...]
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