In world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard? In this 99U talk, best-selling author and founder of VaynerMedia Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — One where we binge-watch entire television seasons in one sitting and prefer texting Read MoreRead More
Great photos and video don’t happen by accident. It’s a balancing act of good planning and quick thinking. Whether you are an amateur or a pro, everyone wants their photos and videos to tell a compelling story. In this presentation, Marcus Donner, who has been telling people’s stories in pictures for more than 20 years, Read MoreRead More
Ideas are the seeds of great project. But sometimes you find yourself unable to pluck them from the create-o-sphere. Adam Campbell uncovers weird places where those little nuggets may lie dormant.Read More
Transmedia is one of those new buzz words describing stories told through various mediums. In this two part article, Rich Fahle looks at the push for Transmedia stories and how you can use it to further brand your product.
James Hudnall reflects on where stories came from and how they impact our culture. …At the dawn of mankind our ancient ancestors huddled around campfires and told stories to entertain each other. But the smarter ones realized there was a way to make the stories more effective for the audience. And that was the origin Read MoreRead More
Jan Janroy covers Aristotle’s Seven Golden Rules of Storytelling while coaching graduates for their final thesis films at Graduate Department of Film & Television: Tisch School of the Arts at NYU. …Aristotle 384-322 BCE, in his seminal treatise ‘Poetics or Poetica’ concluded there are seven golden rules of successful story telling. These rules or principles Read MoreRead More