When I woke up today it was morning in America, but it wasn’t until the afternoon before I realized I helped create the dawn. That’s when I saw Newt Gingrich’s “Rebuilding the America We Love” ad and noticed those images that all political pundits where dissecting where in part created by me.

Turns out Newt used part of his Tiffany-esque $250,000 ad budget to pay me $64 in royalties for the right to use one of my Stock Videos as a main component in his spot that some are calling “Morning in America 2.0.”

Now my work is being compared to everyone one from David Lynch to Michael Bay. I hope that isn’t what they consider “fair and balanced.”

You may remember this image I posted in a review of the Sony AX2000 back in April of 2010.

Ignoring the bizarre lighting on Newt’s talking-head shot (looks like he’s trying out for “Best Tan” on Jersey Shore) and the fact that its reminiscent of Ronald Regan’s “Its Morning Again in America”, see if you Eagle-Eyed Filmmaker IQ followers can spot it in Newt’s ad:

That’s right, there it is at 0:04.

I also featured the exact same clip in the video review:

Here is the classic Ronald Reagan TV Ad: “Its Morning in America” from 1984.

Now unfortunately (or fortunately depending on your political stance), my small contribution to Newt’s Campaign has not had a positive effect. Since posting the ad on December 5th, Newt’s numbers have been steadily declining…

Perhaps it was because like Newt’s smile that white picket fence is made out of plastic.

Gingrich spokesman R.C. Hammond dared ask in this article: “Can you identify all the Iowa landmarks?”

Well Mr. Hammond, the location is Harveston, a man-made lake just under 5 years old in the City of Temecula, CA. The flag from the stock shot is down and winter has stripped the trees of their former lusciousness.

Here is a quick image of myself in the historic spot captured from an iPad. I rushed out to grab this before the sun went down and I left the CF card for my DSLR at home.

How did a clip from a camera review end up in a highly contested Republican Primary?

Well being a starving filmmaker with a healthy appetite, I recycled that footage to microstock website iStockphoto.com – selling it for anyone to purchase and download. (Hint, you should purchase and download as well)

In the year and a half it’s been there the file has done very well. It was nominated and placed in their premiere Vetta Category (translation: Most Expensive) and has brought in about $700 in Royalties.

iStockphoto doesn’t show you who purchased the file, only when, so I’m forced to guess the agency that created the ad purchased it on October 14th, 2011 for which I received a handsome royalty of $64.40.

From a quick shot grabbed with an unfamiliar camera to a brief 2 second highlight in a national political campaign, this little clip has sparked considerable internet commentary.

It was first brought to my attention while browsing Cracked.com in an attempt to avoid doing anything productive when I saw this:

Some more on what the media is saying about the ad.

The ad begins, almost David Lynch-like, with scenes of small-town America, panning in slow motion at times, most effectively, when a large hand is shown in close-up gently sweeping over a wheat field, suggesting a wise farmer — or perhaps the hand of the Almighty himself? — tending to his precious crop. You may not realize it when you watch this unusually evocative image — one of several in the ad — but that’s very likely Newt’s own hand on camera, and the wind-blown golden harvest beneath it is the proverbial “amber wave of grain” meant to symbolize the resurgence of the American heartland, overseen, of course, by the very white-haired shepherd who once angrily shut the entire federal government down.

Huffington Post

It’s an upbeat spot themed on a slice of Americana — some of the shots are reminiscent of the movie “Armageddon”

Politico

Some people say the America we know and love is a thing of the past. I don’t believe that because working together I know we can rebuild America,” Gingrich says in the ad, over video of a landscape and the American flag hanging from a front porch, blowing in the wind.

ABC News

The campaign confirms to CNN that it will spend $250,000 to run the spot state-wide in Iowa, which holds the first contest in the presidential caucus and primary calendar.

CNN

His one-minute commercial will be seen on cable and broadcast networks in Iowa, said a campaign spokesman, R.C. Hammond. The upbeat and positive ad features strong patriotic themes, with Mr. Gingrich speaking directly into the camera.

New York Times

Newt Gingrich began this week by releasing a minute-long campaign ad titled “Rebuilding the America We Love,” in which the veteran Republican insists that the wholesome, idyllic, small-town America that we all recognize from movies and advertising still exists. The ad is not terribly convincing, partly because it’s a rather uninspired retread of Ronald Reagan’s famous “Morning in America” spot from 1984, and partly because, while Reagan was talking up the good times, Gingrich is talking down the bad.

Slate

Newt Gingrich has a new ad up, and it’s clear what he’s trying to do. He’s trying to get elected as Richard Milhous Reagan.

Esquire

Gingrich’s ad feels eerily similar to “Morning in America,” the iconic ad President Ronald Reagan aired in his 1984 reelection campaign. Set to an almost identical soft soundtrack, it blends footage of a suburban porch and humming factory, a mountain sunrise and main-street flower shop, as well as a couple of quintessential Iowa scenes: the State House in Des Moines and fields of grain.

Washington Post

He delivers his rosy message over images literally lifted from “America the Beautiful” — predawn scenes of “amber waves of grain” and “purple mountains majesties.

The Atlantic

The spot is being supported by a near Tiffany-esque $250,000 ad buy in Iowa.
Mediaite

The ad itself is well-produced, and captures some of that elusive Reaganian “Morning in America” quality, very obviously the intent of his campaign team.

Hot Air

It sounds like Newt is promising “Morning in America” again

National Review

Where this starts to get weird.

They say imitation is the greatest flattery, but I don’t think that is what these parody and remix creators where thinking. I guess they each owe me $64 now. Oh well, it’s the Holidays I guess I won’t sue. Plus that last guy scares the shit out of me.

Parodies aside, it’s a good thing Newt paid me that $64 and didn’t steal that stock video. Not only because now I can afford healthcare. But because… Don’t Cross Us. Ever. Seriously. Just Don’t.

Here is a short clip of Lou Reed from the “Velvet Underground” talking about Vaclav Havel leader of the Velvet Revolution.

Watch: Hitchens on whether he has regrets (Politico):

Watch the full episode. See more FRONTLINE.

Exposing some idealistic myths about freedom and technology (during Iran’s ‘twitter revolution’ fewer than 20,000 Twitter users actually took part), Evgeny argues for some realism about the actual uses and abuses of the internet.

VIA: theRSAorg

Using the 1992 presidential election as his springboard, documentary filmmaker Brian Springer captures the behind-the-scenes maneuverings of politicians and newscasters in the early 1990s. Pat Robertson banters about “homos,” Al Gore learns how to avoid abortion questions, George Bush talks to Larry King about halcyon — all presuming they’re off camera. Composed of 100% unauthorized satellite footage, Spin is a surreal expose of media-constructed reality.

“This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.” – Adam Curtis

Part 1 – Happiness Machines

Part 2 – The Engineering of Consent

Part 3 – There is a Policeman Inside All Our Heads: He Must Be Destroyed

Part 4 – Eight People Sipping Wine in Kettering

From: Wikipedia

Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud’s theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their “engineering of consent”.

Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the “father of the public relations industry”. Freud’s daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud’s theories.

Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.

The business and, increasingly, the political world uses PR to read and fulfill our desires, to make their products or speeches as pleasing as possible to us. Curtis raises the question of the intentions and roots of this fact. Where once the political process was about engaging people’s rational, conscious minds, as well as facilitating their needs as a society, the documentary shows how by employing the tactics of psychoanalysis, politicians appeal to irrational, primitive impulses that have little apparent bearing on issues outside of the narrow self-interest of a consumer population. He cites a Wall Street banker as saying “We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. “Man’s desires must overshadow his needs.”

In Episode 4 the main characters are Philip Gould and Matthew Freud, the great grandson of Sigmund, a PR consultant. They were part of the efforts during the nineties to bring the Democrats in the US and New Labour in the United Kingdom back into power. Adam Curtis explores the psychological methods they now massively introduced into politics. He also argues that the eventual outcome strongly resembles Edward Bernays vision for the “Democracity” during the 1939 New York World’s Fair.

To quote the BBC site:

“To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?”