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Oscars

Selfies, Pizza and Promoting Brands at the Oscars

Stuart Elliot reports on the branding opportunity that has become of the Academy Awards. IN recent years, it appeared that the Academy Awards was becoming increasingly desirable as a marketing platform, perhaps even approaching the biggest day of the year for advertising, the Super Bowl. After the Oscars broadcast on ABC on Sunday night, that Read MoreRead More

THR’s Ultimate Insider’s Guide to the Oscars

Everything you wanted to know about tonight’s Oscar’s telecast which you will forget by tomorrow’s cup of of coffee. The new issue of The Hollywood Reporter celebrates all things Academy Awards, from a star-studded 16 page portfolio to the untold story of the infamous Snow White disaster. Plus: a director’s brutally honest voting ballot, how Read MoreRead More

Who Has The Best Mathematical Models For Predicting The Oscars?

Forget what movie you actually liked. And forget the experts. The hot new way to predict winners is by using quantifiable data and rigorous statistical analyses. As one quantitative Oscar-predictor wrote in the Huffington Post, “This method is entirely mathematical: no personal hunches are taken into account.” A little impersonal, but hey. This is life in the Read MoreRead More

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