Posted on August 24, 2010 in Internet, Marketing | No Comments
No one needs to tell you Facebook is a powerful social network, but how do you leverage the sites hundreds of millions of visitors? Social Media expert Linda Nelson can help with these 5 tips for filmmakers on getting the most out of Facebook.
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Posted on August 15, 2010 in Trailers | No Comments
“Drew: The Man Behind The Poster” is a feature-length documentary film highlighting the career of poster artist Drew Struzan, who’s most popular works include the “Indiana Jones,” “Back to the Future” and “Star Wars” movie posters.
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Posted on July 6, 2010 in Selling Your Film | No Comments
This video guides you through the process of applying for a YouTube Partnership. As a YouTube partner, you will be able to share in revenue-generating opportunities. So if you are interested in making some money from your videos, try Applying!
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Posted on July 6, 2010 in Marketing | No Comments
Film producer Ted Hope discusses what it means to be a filmmaker in today’s ever-evolving digital world. In part one, he focuses on the current paradigm shift toward self distribution and fan-base aggregation, citing Kevin Kelly’s “1,000 True Fans” model. In part two he talks about a much needed collaboration between filmmakers and web savvy content creators.
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Posted on May 17, 2010 in Contracts and Law, General Production, Marketing | No Comments
By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The challenge for the film producer is that potential distributors may have different goals regarding the marketing of the project. If the pre-release campaign does not work, the failed marketing will add an additional impediment to the sale of the film. In essence, the independent producer needs two [...]
Posted on April 22, 2010 in Digital Effects, Featured, Marketing | 3 Comments
In Life you only have one opportunity to make a first impression, your film is no exception. Before someone sees your film they most likely will see your poster, cover art or website. Those quick first impressions could mean the difference between success and failure.
We’ve searched the internets to bring you the largest collection of [...]
Posted on April 14, 2010 in Contracts and Law, Legal & Copyright, Marketing | No Comments
Although film is an expressive art form, it is also an increasingly international and highly commercial business. As a result, filmmakers should be very selective regarding choices to use a third party’s property—copyrighted works, trademarks, readily identified individual names or corporate names—without express permission. Permission is not always difficult to come by. Without the express permission, the errors and omissions insurance may be drafted to exclude any liability for the use of such content, and the lack of coverage may discourage distributors or exhibitors from buying or showing the work.
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Posted on January 11, 2010 in Marketing | No Comments
Eric Gruendemann and Rick Jacobson discuss how they approached the design of the poster for their indie film: Bitch Slap.
…Rick: Smoking hot chicks kicking ass – and gritty fun. We’ve all been to DVD stores and seen bad artwork after bad artwork, and we didn’t want to fall into that trap. We didn’t want to [...]
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Posted on January 5, 2010 in Internet, Selling Your Film | No Comments
This article by Monisha Rajesh of Time.com illustrates how many indie filmmakers are sidestepping traditional distribution and finding larger audiences and larger profits by giving away their film for free online. So, how do you make money by giving something away for free? Well, read on….
…When Finnish filmmaker Timo Vuorensola came up with [...]
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Posted on December 6, 2009 in General Screenwriting, Marketing | No Comments
Screenwriter John August offers a few points of advice to a reader asking a question about creating niche market films.
…What is your take on the Christian movie scene?
I am new to all of this and just finished up a treatment for a Christian movie. I have been doing some research now on a few specific [...]
Posted on November 24, 2009 in Contracts and Law, Internet, Marketing | No Comments
By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The rules for creating, marketing and distributing films derive from a host of different sources. The Academy of Motion Picture Arts and Sciences controls the rules for the Academy Awards statuette, the Oscar, while collective bargaining agreements with various trade unions require that their members participate only in [...]
Posted on November 5, 2009 in Marketing, Selling Your Film | No Comments
Scott Kirsner interviews distribution expert Peter Broderick at the 2009 Sundance Film Festival. The focus: how the distribution and marketing of independent film is changing.
VIA: Scott Kirsner
Posted on October 15, 2009 in Marketing, Off Topic | 1 Comment
Life lessons from an ad man: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland at the TED Conference makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences [...]
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Posted on October 5, 2009 in Marketing, Selling Your Film | 1 Comment
Selling Secrets of the Selling Trade
by American Writers & Artists Institute
You’ve slaved over every syllable to make it memorable. Your manuscript spills over with high ideas, scathing wit and a dash of drama that would send even the coldest executive producer groping for a box of Kleenex.
Yet, for the life of you, you can’t get [...]
Posted on September 30, 2009 in Marketing | No Comments
Freebies are a part of the entertainment world – but how much can you give away and still protect the money-making potential of your film?
…Any sentient being would agree that you need to make free a part of your strategy these days: a free collection of behind-the-scenes footage, a free song from your soundtrack, [...]
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