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A Useful 75 page Document on How to Market Your Webseries

Making a web series can be serious business. Julie Giles created this document for the Independent Production Fund of Canada to get you started on how to promote and market your web series. While it wasn’t so long ago that a scripted web series was considered a promotional offshoot of a television series, or a Read MoreRead More

For Taylor Swift, the Future of Music Is a Love Story

Taylor Swift pens this essay on her thoughts on where the music industry is and how to survive in this YouTube hyperconnected world. Where will the music industry be in 20 years, 30 years, 50 years? Before I tell you my thoughts on the matter, you should know that you’re reading the opinion of an Read MoreRead More

The Potato Salad Kickstarter is Better Than Your Crowdfunding Campaign

Exploding on the social media today is news about a Kickstarter campaign to make Potato Salad that is reaching the upper limits of 5 digits while countless other passion projects go unfunded. Why is that? Perhaps because your Kickstarter campaign sucks. An individual recently Kickstarted a batch of potato salad and asked for $10 to Read MoreRead More

Generation Like | Frontline

Thanks to social media, teens are able to directly interact with their culture — celebrities, movies, brands — in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In “Generation Like,” Douglas Rushkoff explores how the teen quest for identity has migrated to the web — and exposes Read MoreRead More

Booth Babes Don’t Work

Marketing Developer Spencer Chen tackles the practice of Booth Babes – using scantily clad girls at tradeshows to drum up business. Unfortunately… they don’t work out so good… This past week Las Vegas played host to the annual CES conference and concurrently, the annual chiding of tech companies by tech press for their time-honored tradition Read MoreRead More

Top 14 tips for getting KILLER stills that will help sell your film

With a flooded marketplace, having that stand out still for your Press kit is essential to your film’s success. Here are a few things to consider in your journey to capture that killer still. 1. Understand that this is not art… pictures should look like the movie Get photos that look like they are from Read MoreRead More

Movie Marketing Advice from Harvey Weinstein

Harvey Weinstein sent this quick memo to Errol Morris on his appearance on NPR to promote the film “The Thin Blue Line”: Dear Errol: Heard your NPR interview and you were boring. You couldn’t have dragged me to see THE THIN BLUE LINE if my life depended on it. It’s time you start being a Read MoreRead More

10 Tips on Designing a Movie Poster

Chris Jones offers 10 tips for designing movie posters aimed at grabbing the eye of a sales agents, distributors or audience members. 1. The poster is NOT a piece of art… well of course it is art, and I love movie posters, they adorn my walls. But I suspect they never began life as artwork that Read MoreRead More

The Sausage Grinder that is Movie Press Junkets

Tim is a segment producer in London for Entertainment-themed television shows. He explains in this letter to John August why you won’t learn much about the craft of filmmaking from watching press junkets for upcoming movies. Other than these two examples, I’m struggling to think of too many other occasions when the writer has played Read MoreRead More

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