Menu 

Marketing

Best/Worst-Marketed Films Of Summer 2014

Scott Mendelson picks the best and worst marketed films of the summer. The Best: Godzilla (Time Warner, Inc.) Warner Bros. tricked the entire entertainment industry into thinking that one of the biggest monsters in cinematic history was a box office underdog. Gareth Edwards’s Godzilla revamp actually sold fewer tickets in America and overseas than the Read MoreRead More

How does a ‘terrible’ movie make $300 million in three days?

From one of the worst reviewed films of the year to one of the biggest financial successes, Chris Plante and Ben Kuchera discuss how Michael Bay continues to pack them in. Transformers: Age of Extinction made $300 million in its first weekend of release. That number is insane, even by the standards of a Hollywood blockbuster, Read MoreRead More

Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Lanya Olmsted outlines 4 pscyhological theories behind why people clicked on that tweet. Via Raindance What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? More than you would think. We want to know what will motivate our followers Read MoreRead More

A Useful 75 page Document on How to Market Your Webseries

Making a web series can be serious business. Julie Giles created this document for the Independent Production Fund of Canada to get you started on how to promote and market your web series. While it wasn’t so long ago that a scripted web series was considered a promotional offshoot of a television series, or a Read MoreRead More

For Taylor Swift, the Future of Music Is a Love Story

Taylor Swift pens this essay on her thoughts on where the music industry is and how to survive in this YouTube hyperconnected world. Where will the music industry be in 20 years, 30 years, 50 years? Before I tell you my thoughts on the matter, you should know that you’re reading the opinion of an Read MoreRead More

The Potato Salad Kickstarter is Better Than Your Crowdfunding Campaign

Exploding on the social media today is news about a Kickstarter campaign to make Potato Salad that is reaching the upper limits of 5 digits while countless other passion projects go unfunded. Why is that? Perhaps because your Kickstarter campaign sucks. An individual recently Kickstarted a batch of potato salad and asked for $10 to Read MoreRead More

Generation Like | Frontline

Thanks to social media, teens are able to directly interact with their culture — celebrities, movies, brands — in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In “Generation Like,” Douglas Rushkoff explores how the teen quest for identity has migrated to the web — and exposes Read MoreRead More

Booth Babes Don’t Work

Marketing Developer Spencer Chen tackles the practice of Booth Babes – using scantily clad girls at tradeshows to drum up business. Unfortunately… they don’t work out so good… This past week Las Vegas played host to the annual CES conference and concurrently, the annual chiding of tech companies by tech press for their time-honored tradition Read MoreRead More

Top 14 tips for getting KILLER stills that will help sell your film

With a flooded marketplace, having that stand out still for your Press kit is essential to your film’s success. Here are a few things to consider in your journey to capture that killer still. 1. Understand that this is not art… pictures should look like the movie Get photos that look like they are from Read MoreRead More

Movie Marketing Advice from Harvey Weinstein

Harvey Weinstein sent this quick memo to Errol Morris on his appearance on NPR to promote the film “The Thin Blue Line”: Dear Errol: Heard your NPR interview and you were boring. You couldn’t have dragged me to see THE THIN BLUE LINE if my life depended on it. It’s time you start being a Read MoreRead More

10 Tips on Designing a Movie Poster

Chris Jones offers 10 tips for designing movie posters aimed at grabbing the eye of a sales agents, distributors or audience members. 1. The poster is NOT a piece of art… well of course it is art, and I love movie posters, they adorn my walls. But I suspect they never began life as artwork that Read MoreRead More

Older Posts