Posted on January 12, 2012 in Financing, Marketing | No Comments
Victoria Westcott shares the five simple lessons from her childhood and how they apply crowdfunding, including raising $20k for her first feature film “Locked in a Garage Band”
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Posted on January 10, 2012 in Marketing | No Comments
“The Devil Inside” topped the box office despite being universally panned by critics and audiences alike. Steven Zeitchik takes a look at this low budget film that had the muscle of Paramount Studios behind it.
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Posted on November 17, 2011 in Marketing | No Comments
Have you ever noticed that movie posters always seem the same? French film distributor Christophe Courtois painstakingly compiled these hilarious film poster clichés into mosaics.
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Posted on November 9, 2011 in Filmmaking 360, Financing, Marketing | 1 Comment
In Script Notes, John August and Craig Mason talk about how the money flows in a Hollywood Studio and how a theoretical movie studio can make money even if the last 20 pictures it releases looses money.
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Posted on September 27, 2011 in Featured, Marketing | No Comments
If you are feeling nostalgic for the your old classic Star Wars toys, look no further because we rounded up over 50 vintage commercials. If you are too young to be feeling nostalgic, get off my lawn and get a job hipster!
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Posted on September 20, 2011 in Filmmaking 360, Marketing | No Comments
ESPN working with creative agency JESS3 created this animated short that explains the TV ratings process reminiscent of “Schoolhouse Rock,” meets “Sesame Street.”
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Posted on September 16, 2011 in Filmmaking 360, Marketing | No Comments
Thomas Mai – film consultant and professional speaker talks about the 10 new rules in 10 minutes for the film industry and all the great possibilities for film makers today.
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Posted on August 31, 2011 in Marketing | No Comments
These shinning examples of bad bootleg DVDs shows sometimes you need to step outside the law to get a little honesty in movie marketing.
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Posted on August 23, 2011 in Filmmaking 360, Marketing | No Comments
Transmedia is one of those new buzz words describing stories told through various mediums. In this two part article, Rich Fahle looks at the push for Transmedia stories and how you can use it to further brand your product.
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Posted on August 22, 2011 in Filmmaking 360, IQ Podcasts | 1 Comment
John P. Hess regales his frustration with filmmakers that spend too much time describing their film.
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Posted on August 15, 2011 in Filmmaking 360 | No Comments
Elliot Grove discusses finding your personal genre – the story that defines you as a filmmaker and how to use that to market yourself.
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Posted on July 26, 2011 in Filmmaking 360, Internet | No Comments
In this five part series from Nino Film, screenwriter and director Gregor Schmidinger discusses how he got his YouTube film, “The Boy Next Door” to top 1 million views.
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Posted on July 11, 2011 in IQ Podcasts | No Comments
Filmmaker IQ Mangling Editor John Hess explores the marketing concept of AIDA and how it applies to storytelling We aslo recap the best articles from the week of July 3 to 9, 2011.
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Posted on June 23, 2011 in Marketing | No Comments
Daisy Whitney interviews Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand’s creative vision, and how to capitalize on Web storytelling in this week’s New Media Minute.
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Posted on June 16, 2011 in General Screenwriting | 1 Comment
Writing a video script for a marketing or advertising piece is harder than it looks. Years of school and college have trained you to write long complicated sentences in order to fill an arbitrary page length… now it’s time to forget all of that and communicate as clearly as you can.
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