FilmmakerIQ.com

Indie Poster Design for “Bitch Slap”

Eric Gruendemann and Rick Jacobson discuss how they approached the design of the poster for their indie film: Bitch Slap.

…Rick: Smoking hot chicks kicking ass - and gritty fun. We’ve all been to DVD stores and seen bad artwork after bad artwork, and we didn’t want to fall into that […]

Why Indie Directors Give Movies Away Free Online

This article by Monisha Rajesh of Time.com illustrates how many indie filmmakers are sidestepping traditional distribution and finding larger audiences and larger profits by giving away their film for free online. So, how do you make money by giving something away for free? Well, read on….

…When Finnish filmmaker […]

Making Christian movies

Screenwriter John August offers a few points of advice to a reader asking a question about creating niche market films.

…What is your take on the Christian movie scene?
I am new to all of this and just finished up a treatment for a Christian movie. I have been doing some research […]

Content and Control for Online Film

By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The rules for creating, marketing and distributing films derive from a host of different sources. The Academy of Motion Picture Arts and Sciences controls the rules for the Academy Awards statuette, the Oscar, while collective bargaining agreements with various trade unions require that […]

The Future of Indie Film Distribution: Peter Broderick

Scott Kirsner interviews distribution expert Peter Broderick at the 2009 Sundance Film Festival. The focus: how the distribution and marketing of independent film is changing.
VIA: Scott Kirsner

The Value of Advertising

Life lessons from an ad man: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland at the TED Conference makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and […]

Proven Advertising Techniques Can Make Your Queries & Loglines Stand Out From The Pack

Selling Secrets of the Selling Trade
by American Writers & Artists Institute
You’ve slaved over every syllable to make it memorable. Your manuscript spills over with high ideas, scathing wit and a dash of drama that would send even the coldest executive producer groping for a box of Kleenex.
Yet, for the life […]

What should you give away for Free?

Freebies are a part of the entertainment world - but how much can you give away and still protect the money-making potential of your film?

…Any sentient being would agree that you need to make free a part of your strategy these days: a free collection of behind-the-scenes footage, a […]

Indie Filmmaking: 35 Tips From Experts

Nikki Finke of Deadline Hollywood compiled a list of 35 great pieces of advice by experts from “Produced By” Conference. Here are a few examples:

…1. Change the title of your indie film to begin with an “A” or a number to get higher placement on iTunes.
10. Financiers basically want […]

Publicity 101: A Workshop for Screenwriters

A workshop presented by the Writers Guild of America, West’s Publicity & Marketing Committee teaching screenwriters how to use the media to publicize themselves and their careers.
VIA: wgadotorg
In this segment, Variety.com editor Dana Harris and L.A. Times “Scriptland” columnist Jay Fernandez explain how to pitch a feature story.

In this segment, […]