Fans, Friends & Followers: Creating Your Own Cult

From SXSW 2010: Finding an audience has become essential to the filmmaker’s arsenal. Featuring real-world examples, Gary Hustwit (director: Objectified, Helvetica) and Scott Kirsner (CinemaTech) explore the filmmaker’s art of cultivating an audience for their work, spreading the word, showing up for screenings, and buying the DVDs or downloading.Read More

Using the Net to Advance Your Writing Career

Presented by the WGAW Publicity and Marketing Committee, this March 27, 2010 all-day seminar offered Writers Guild members tools to help them get online, promote their careers, raise their industry profiles, build their brands and distribute and monetize their work.
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How YouTube thinks about copyright

Margaret Gould Stewart, YouTube’s head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins.Read More

Applying for a YouTube Partnership: Details + Walkthrough

This video guides you through the process of applying for a YouTube Partnership. As a YouTube partner, you will be able to share in revenue-generating opportunities. So if you are interested in making some money from your videos, try Applying!Read More

Job Opportunities in Indie Film

Film producer Ted Hope discusses what it means to be a filmmaker in today’s ever-evolving digital world. In part one, he focuses on the current paradigm shift toward self distribution and fan-base aggregation, citing Kevin Kelly’s “1,000 True Fans” model. In part two he talks about a much needed collaboration between filmmakers and web savvy content creators.Read More

Social Media Set Management Issues

By Jon M. Garon Gallagher, Callahan & Gartrell, PC The challenge for the film producer is that potential distributors may have different goals regarding the marketing of the project. If the pre-release campaign does not work, the failed marketing will add an additional impediment to the sale of the film. In essence, the independent producer Read MoreRead More

New Directions for Independent Cinema: Ian Calderon

Ian Calderon, director of digital initiatives for the Sundance Institute, talks with CinemaTech editor Scott Kirsner about trends in independent film: delivering content to mobile phones and Internet-connected TVs, producing in 3-D, piracy, and the challenge of breaking through the noise — whether you’re submitting a film to Sundance or uploading it to Vimeo or Read MoreRead More

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