Having met many fools in this industry I would never use the term “fool-proof,” but they are some excellent self marketing tips nonetheless. …Marketing your independent film is the toughest, most time-consuming and most expensive part of the filmmaking process. You think making the movie was tough? You ain’t seen nothing yet. Now that the Read MoreRead More
About a year old, this guide by Scott Kirsner of CinemaTech is still is a useful starting point guide for filmmakers wanting to distribute their film online. …New revenue opportunities are emerging with the recent boom in video viewing on the Web. On this chart, I’ve tried to list the Web sites that are most Read MoreRead More
John August replies to Mark Gill’s LA Time’s article “The sky is falling on indie film.” In the process he discusses his independent film “The Nines,” the roll of Sundance in the indie film world, the realities, the future and other great advice for anyone wanting to distribute their small film. Some may find it Read MoreRead More
by Phil Hall In his new book, Independent Film Distribution, film journalist Phil Hall offers an unflinching look into the world of independent film distribution. In the excerpt below, Phil interviews expert Gregory Hatanaka, who provides a bevy of insider tips for filmmakers seeking a distribution deal. Q: Do you recommend that filmmakers approach distributors Read MoreRead More
Here is a cool tutorial showing you how to create a “Sin City” style poster in Photoshop. …Sin City was a really cool movie, at least visually. I really liked the stylish scenes and colors. A few months ago I saw a poster of another Frank Miller movie called “The Spirit.” The poster is titled Read MoreRead More
From – arincrumley: Susan and I were a part of this panel moderated by Liz Rosenthal and including Lance Weiler, Jeremy Nathan and Matt Hanson as we all spoke about our thoughts on the future of distribution. Some good audience questions sparked an interesting dialog that closed out the day. People were pretty exhausted as Read MoreRead More
Science Daily Week published a study by assistant professor Vanessa Patrick (University of Georgia) along with co-authors Debbie MacInnis and C. Whan Park (University of Southern California): “Marketing: Too Much Hype Backfires.” The study shows that “people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected.” Read MoreRead More
Lance Weiler at Filmmaker Magazine tells you how to distribute your independent film online. …The promise of unlimited choice and shelf space due to an emerging on-demand universe of content has many in the industry struggling to figure out how new media revenue should be divided. This highly contentious issue is at the center of Read MoreRead More
Here is a great article in Variety by Anne Thompson on new ways of marketing and distributing niche documentaries. The focuses of the article is mainly on “In the Crease” and “Kicking It,” two sports documentaries. …In March 2005, Matt Gannon and Michael Sarner, former acquisition and marketing execs at Fox Searchlight and United Artists, Read MoreRead More
Moviegoers aren’t being gouged when they pay big bucks for popcorn, says economist Ricard Gil. Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and candy. Are moviegoers just being gouged? New research from Stanford and the University of California, Santa Cruz suggests that there is a method Read MoreRead More
