Distribution/Film Festivals

Creativity, Cash and Tools: The Making of an Indie Film

Award winning filmmakers explore their path to festival fame as they illuminate the creative and pragmatic execution of their vision. How did they develop their story, find their funding, and what were creative tools that made their story come to life. Read More

The Future of Story

Jeff Parkin, filmmaker and Associate Professor in the Department of Theatre and Media Arts, Brigham Young University, discusses the power of transmedia stories in reaching wide audiences and his experiences in creating the Webby Award honored webseries, The Book of Jer3miah.Read More

Branding tips for Online Video Creators

Daisy Whitney interviews Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand’s creative vision, and how to capitalize on Web storytelling in this week’s New Media Minute.Read More

Mystery Marketing is No Substitute for Good Filmmaking

There’s nothing quite as disappointing as a movie that doesn’t live up to its hype. Liam Trim explores some of the new viral marketing tactics employed in modern Hollywood films including “Super 8″ the latest by mystery marketeer JJ Abrams.Read More

The A-Z of Excellent Copywriting

In advertising world, the content of an ad is called “copy”. Being as filmmaking is such a collaborative medium, you will often be called to write some sort of pitch to “sell” your ideas and yourself. Here are 26 tips (alphabetically, including links to more in-depth articles) for better copy writing that you should reference to make your next pitch sizzle.Read More

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