Distribution/Film Festivals

Branding tips for Online Video Creators

Daisy Whitney interviews Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand’s creative vision, and how to capitalize on Web storytelling in this week’s New Media Minute.Read More

Mystery Marketing is No Substitute for Good Filmmaking

There’s nothing quite as disappointing as a movie that doesn’t live up to its hype. Liam Trim explores some of the new viral marketing tactics employed in modern Hollywood films including “Super 8″ the latest by mystery marketeer JJ Abrams.Read More

The A-Z of Excellent Copywriting

In advertising world, the content of an ad is called “copy”. Being as filmmaking is such a collaborative medium, you will often be called to write some sort of pitch to “sell” your ideas and yourself. Here are 26 tips (alphabetically, including links to more in-depth articles) for better copy writing that you should reference to make your next pitch sizzle.Read More

What kind of Deliverables do Distributors Expect?

You’ve just done the impossible: You just sold your feature to a distributor… But what do they expect to get from you? Here’s a few sample deliverables from distribution contracts for you to look through – even if you haven’t shot your next indie smash hit, it’s good to know what’s coming down the plate.Read More

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