It turns out that being creative also involves a healthy dose of dishonesty. The first use of the U.S. Postal Service was to sell products that didn’t exist. Spam dominates global email volume today. Hoaxes and pranks have been ritualized in everyday culture. And yet, we tend to believe that dishonesty and fraud are confined Read MoreRead More
We all have those moments of lucid creativity – of having that perfect idea for a movie. Thing is a movie isn’t just one idea – it’s a collection of ideas and you’ll never know how one inspiration can find itself combining with another. So you may want to try creating a Spark File – Read MoreRead More
Pen Densham explores the forces behind the studio system – a need for financial security in sequels but also the unavoidable fact that audiences want films that are new, exciting and different. I first came to Hollywood as a young Oscar-nominated moviemaker from Toronto. I was very lucky; Norman Jewison mentored me here, and the Read MoreRead More
Have you ever debuted an exciting new idea to the world only to receive a lukewarm or even highly critical response? Well, get used to it. Mounting evidence shows that we all possess an inherent bias against creativity. David Burkus shares the good news that there actually is something we can do about it.Read More
Creative geniuses tend to be less the ones with the quickest answers and more the ones who keep working till they get it right. Back in the 1880’s, Frederick Winslow Taylor was able to make dramatic gains in efficiency by timing workers performing rote tasks. His efforts spawned the idea and practice of scientific management. Alas, these days Read MoreRead More
“Write what you know” is one of the most popular and most misleading pieces of advice that writers hear. But what does that really mean? One of the great writing adages is write what you know. Knowing your subject personally gives you the unique advantage of being able to accurately depict the world of your Read MoreRead More
Sometimes being about to imagine the impossible means just looking at things in a different way. Think of how Albert Einstein changed our understanding of time and space by fantasizing about people going to the center of time in order to freeze their lovers or their children in century-long embraces. This space he imagined is Read MoreRead More
How do you complete that script you’re working on? How do you finish the film that’s been sitting on your hard drive. Use Science to find the secret to being more productive The first thing we need to acknowledge in the pursuit of a more productive lifestyle is the mountain of evidence that suggests willpower alone Read MoreRead More
Susan Greenfield, Director of the Institute for the Future of the Mind and Professor of Pharmacology at Oxford University, discusses the science behind what it takes to come up with something creative and what we can do to train our brains to be more creative.Read More
It’s easy to jump from one creative pursuit to another, changing our passions as quickly as the wind. But how do you stick to an idea? How do you dedicate to something when everything is tugging you away? Sure, sometimes the well runs dry and we struggle to generate creative ideas, but more often, we Read MoreRead More
It happens to everyone, you loose the mojo – the motivation and you don’t exactly know where to go. It’s part of the creative process. But you have to overcome it eventually. Here are five methods of getting back into the creative groove. At various times in life, I’ve found myself in a state I Read MoreRead More
Need to get the creative juices going? Here’s a 101 techniques to get your creative cap on. 1. Take a walk and look for something interesting. 2. Make metaphorical-analogical connections between that something interesting and your problem. 3. Open a dictionary and find a new word. Use it in a sentence. 4. Make a connection Read MoreRead More
