Dove’s “Real Beauty Sketches”
Dove had a forensic sketch artist draw women describing their own face and compared those sketches to ones made based on a stranger’s description to prove that how we see ourselves is not what others perceive.Read More
Commercial
Adding Film Techniques to Corporate Promotional Videos
Mike Wilkinson implements sliders, timelapse and steadicams in this short discussion on how to spice up what could otherwise be boring corporate video.Read More
James Bond Title Sequence Director Daniel Kleinman on Being a Commercial Director
In this vintage interview with IdeasTrap, Daniel Kleinman, the director of the opening sequences for every Bond film since Goldeneye (except for Quantum of Solace) talks about what it’s like working in the commercial directing realm.Read More
Sh*t Clueless DSLR Users Say
Advertising their new Mirrorless camera offerings, Sony Australia ribbed the bizarre world of clueless DSLR users and some of the things they do. I’m not exactly innocent of this one, although I must say he has a nice rig.Read More
Mixing Formats: Arri Alexa, Canon 5D and C300 all in one Spot
Shane Hurlbut ASC breaks down a shoot where he utilizes three different cameras each according to their strength.
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Behind the scene of a First Person Shooter turn Mountain Dew Ad
In a joint campaign with Modern Warfare 3, McG and master cinematographer Shane Hurlbut put the Canon 5d to the task of capturing the look of a first person shooter for a Mountain Dew Ad.Read More
Anatomy of a Spot – a Canon 5d in an Elevator
Art Adams breaks down the particulars of a T-mobile spec commercial – including some very interesting insight when shooting in an all fluorescent environmentRead More
Rob Zombie’s Woolite Commercial
Whoever it was in the Woolite marketing department that came up with the idea to have Rob Zombie direct this ad was a genius. After all, when have you ever voluntarily watched a commercial for a laundry detergent?Read More
Note to Movie Texters, the Alamo Drafthouse will Kick You Out
If there is any justice in this world, surely people who text, talk on the phone, or otherwise wave a bright object around in a dark theater should be put to death. Well the Alamo Drafthouse, a chain of restaurant/movie theaters in Texas, is doing the next best thing – removing them and their stupid phone off the premises.Read More
The Casting List You Never Want to Be On
Avoid getting on the Casting Director’s bad side with this list of tips from Paul Haber. …If you’re lucky and you’ve been around a while, you’ll invariably know a few casting directors who’ve become fans and call you in for auditions all the time. But what happens when the love ends? It can occur for Read MoreRead More
AICP Commercial Contracts and Forms
The Association of Independent Commercial Producers (AICP) has put together a group of “boilerplate” contracts and forms for their television commercial production company members. You can find more information here. Contracts: aicp.next New Media Contracts and Riders Standard Commercial Production Agreement Sequential Liability Addendum (Members-Only Service) Forms: Permit Checklist Location Code of Professional Responsibilty Filmmakers Read MoreRead More