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15 Tips for Starting Your Successful Photography Business

Have you been thinking about taking your hobby and turning it into a money making business? Jeff will tell you how he did that, and share his successes and “failures turned to lessons learned”. There are many people talking about the demise of the photography industry and the challenges of making a reasonable income with Read MoreRead More

Tips For Making A Better Video Demo Reel Which Can Get You New Clients

Mike Wilkinson discusses strategies to get your demo reel up to snuff so it can bring in some new business. 1. What kind of a reel are you making? Most of the video guys I know wear many hats. They shoot, edit, direct, light, mix sound in post, do timelapses, etc. That’s great, but for Read MoreRead More

Hollywood’s Tanking Business Model

Economists take on the studios and ask if there’s just too many movies coming out during the summer season. Nearly 40 years ago, a great white dorsal fin sliced through American cinemas with its ominous, minor-second-interval leitmotif, and a new business model was born. “Jaws,” which cost $7 million to make, was deemed a good Read MoreRead More

Why Ben Affleck Said ‘Yes’ to Batman (Analysis)

There’s a Hollywood game of thrones afoot with the announcement that Ben Affleck would don the cape and cowl – Borys Kit looks at the motives and stakes involved with what promises to be a tentpole film of 2015. Thursday’s seemingly out-of-left field announcement by Warner Bros. that Ben Affleckwas cast as Batman in the sequel Read MoreRead More

Even James Cameron Thinks There Are Too Many 3D Movies

The 3D boom is starting settle down. In other news,  Evelyn Margaret Ay was crowned Miss America 1954. In a recent talk with fellow sci-fi/fantasy director Alfonso Cuaron (Children of Men), the director criticized Hollywood for releasing too many movies in 3D. He made a distinction between movies shot in 3D, like Avatar, and those converted to 3D in Read MoreRead More

The Changing Face of the Music Video and What We Can All Learn From It

Dave Geffen surveys the history and current state of music video production and what barriers and opportunities exist in this changing artform. The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and Read MoreRead More

Will Netflix Become the Next Big Hollywood Studio?

With the success of ‘Arrested Development’ and ‘House of Cards,’ is the service poised to make feature-length films? No doubt you’ve heard plenty about the return of Arrested Development for a fourth season, this time on Netflix, which paid to resurrect the old Fox sitcom for 15 streaming-only episodes. It follows on the heels of Netflix’s successful Read MoreRead More

The New “Soft” Money

Forget the fairy tale of Kickstarter enabling Zach Braff the freedom to have director’s cut. The real success story is not how that money can be put into use in production but what it means in the eyes of producers and money men. They may not have realized this but more than forty-six thousand individuals Read MoreRead More

How Much To Charge – Why Rate Calculators Come Up Short

One way freelance professionals can determine a rate to charge is to look at all the costs of business (rent, insurance, gas, etc.) and determine how much they need to make to stay afloat. But as Donald Giannatti, this equation is only half of what’s needed to figure out the rate. CODB (Cost of Doing Business) calculations Read MoreRead More

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