Menu 

business

Susan Gregg Koger: Being a Rookie Is an Asset

When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her site. But being a “rookie” turned out to be asset as she built Read MoreRead More

Legally Speaking, It Depends – Guild or Union

Entertainment attourney Christopher Schiller explains the legal reasonings and goes into some common legal and business issues that arise from representation by either a Union or a Guild in the entertainment industry. Part 1: First, let’s start with some standard definitions to give us all the same starting points. As the old story goes, David with Read MoreRead More

A Q&A With A Viral Video Network

Forbes contributor Lori Kozlowski interviews CEO of Junkin Media Jonathan Skogmo and Chief Development Officer Josh Entman about how and why videos actually go viral, and how brands can capitalize on this power: Kozlowski: What trends are you seeing in the viral video landscape? Skogmo: We’re seeing an enormous increase in the use of viral videos Read MoreRead More

Top 5 Reasons Why ‘The Customer Is Always Right’ Is Wrong

The phrase has been the backbone to countless television sitcoms, but there’s actually nothing good about companies that bend to every customer whim. The phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London, and is typically used by businesses to convince Read MoreRead More

Question the Client – How to Pitch Large Networks

Andy Baker, the Senior Vice President and Group Creative Director for National Geographic Channel answers some frequently asked questions about how production companies approach the network. What’s the biggest mistakes new production companies make? I think there are sort of two most common mistakes that production companies make when starting work with new clients. The Read MoreRead More

How to Keep Clients Happy in the Video and Photography Industry

Andy Baker, the Senior Vice President and Group Creative Director for National Geographic Channel explores how to keep clients happy in the high stakes video and photography industry. YOU’VE BEEN HIRED – BUT WHERE’S THE BRIEF? Once you’ve been hired by a client, there is a little bit of a dance that goes on. Everyone Read MoreRead More

In Defense Of “Difficult Clients”

There’s always going to be that one client that makes you question your line of work. But if you are constantly running into that type, it may be that you’re not communicating expectations properly. Almost every day, on Facebook or Twitter, I’ll see one colleague or another complaining about a client. Some people post their gripes Read MoreRead More

Older Posts