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Top 5 Reasons Why ‘The Customer Is Always Right’ Is Wrong

The phrase has been the backbone to countless television sitcoms, but there’s actually nothing good about companies that bend to every customer whim. The phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London, and is typically used by businesses to convince Read MoreRead More

Question the Client – How to Pitch Large Networks

Andy Baker, the Senior Vice President and Group Creative Director for National Geographic Channel answers some frequently asked questions about how production companies approach the network. What’s the biggest mistakes new production companies make? I think there are sort of two most common mistakes that production companies make when starting work with new clients. The Read MoreRead More

How to Keep Clients Happy in the Video and Photography Industry

Andy Baker, the Senior Vice President and Group Creative Director for National Geographic Channel explores how to keep clients happy in the high stakes video and photography industry. YOU’VE BEEN HIRED – BUT WHERE’S THE BRIEF? Once you’ve been hired by a client, there is a little bit of a dance that goes on. Everyone Read MoreRead More

In Defense Of “Difficult Clients”

There’s always going to be that one client that makes you question your line of work. But if you are constantly running into that type, it may be that you’re not communicating expectations properly. Almost every day, on Facebook or Twitter, I’ll see one colleague or another complaining about a client. Some people post their gripes Read MoreRead More

Consumer DSLRs will be “dead in 5 years”

Andrew Reid makes a case against the sustainability of consumer grade DSLRs – their eventual fade (in his opinion) may mean more emphasis on the professional DSLR camera market. In a way, nothing has changed… everything has changed. Throughout the photographic era, the way most people used cameras was document their social lives and special Read MoreRead More

15 Tips for Starting Your Successful Photography Business

Have you been thinking about taking your hobby and turning it into a money making business? Jeff will tell you how he did that, and share his successes and “failures turned to lessons learned”. There are many people talking about the demise of the photography industry and the challenges of making a reasonable income with Read MoreRead More

Tips For Making A Better Video Demo Reel Which Can Get You New Clients

Mike Wilkinson discusses strategies to get your demo reel up to snuff so it can bring in some new business. 1. What kind of a reel are you making? Most of the video guys I know wear many hats. They shoot, edit, direct, light, mix sound in post, do timelapses, etc. That’s great, but for Read MoreRead More

Hollywood’s Tanking Business Model

Economists take on the studios and ask if there’s just too many movies coming out during the summer season. Nearly 40 years ago, a great white dorsal fin sliced through American cinemas with its ominous, minor-second-interval leitmotif, and a new business model was born. “Jaws,” which cost $7 million to make, was deemed a good Read MoreRead More

Why Ben Affleck Said ‘Yes’ to Batman (Analysis)

There’s a Hollywood game of thrones afoot with the announcement that Ben Affleck would don the cape and cowl – Borys Kit looks at the motives and stakes involved with what promises to be a tentpole film of 2015. Thursday’s seemingly out-of-left field announcement by Warner Bros. that Ben Affleckwas cast as Batman in the sequel Read MoreRead More

Even James Cameron Thinks There Are Too Many 3D Movies

The 3D boom is starting settle down. In other news,  Evelyn Margaret Ay was crowned Miss America 1954. In a recent talk with fellow sci-fi/fantasy director Alfonso Cuaron (Children of Men), the director criticized Hollywood for releasing too many movies in 3D. He made a distinction between movies shot in 3D, like Avatar, and those converted to 3D in Read MoreRead More

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