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Best/Worst-Marketed Films Of Summer 2014

Scott Mendelson picks the best and worst marketed films of the summer. The Best: Godzilla (Time Warner, Inc.) Warner Bros. tricked the entire entertainment industry into thinking that one of the biggest monsters in cinematic history was a box office underdog. Gareth Edwards’s Godzilla revamp actually sold fewer tickets in America and overseas than the Read MoreRead More

Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Lanya Olmsted outlines 4 pscyhological theories behind why people clicked on that tweet. Via Raindance What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? More than you would think. We want to know what will motivate our followers Read MoreRead More

A Useful 75 page Document on How to Market Your Webseries

Making a web series can be serious business. Julie Giles created this document for the Independent Production Fund of Canada to get you started on how to promote and market your web series. While it wasn’t so long ago that a scripted web series was considered a promotional offshoot of a television series, or a Read MoreRead More

How The Mill Made its Marionettes for DirecTV

Ian Failes details the work put in to create the slightly disturbing marionettes puppets for DirecTV. DirecTV’s new ‘marionette’ spots, aimed at showcasing the company’s wire-free boxes, feature CG animation from The Mill. The VFX studio created characters with puppeteered-like performances based on actual stand-in actors and real marionettes. We talked to some key members Read MoreRead More

Selfies, Pizza and Promoting Brands at the Oscars

Stuart Elliot reports on the branding opportunity that has become of the Academy Awards. IN recent years, it appeared that the Academy Awards was becoming increasingly desirable as a marketing platform, perhaps even approaching the biggest day of the year for advertising, the Super Bowl. After the Oscars broadcast on ABC on Sunday night, that Read MoreRead More

How Subway Sandwiches Devoured TV’s Shows, Scripts

Here’s the of the sandwich franchise that’s has been doing more than just product placement in television shows. In real life, people chow down on everything from McDonald’s to Chinese food. So why does it feel like everyone on TV has a yen for Subwaysandwiches? Over the past six years or so, Subway has chomped its Read MoreRead More

How would Lionsgate recut the trailer for your film? Before and After Case Study

To figure out how to create a trailer that sells, Chris Jones compares and contrast the trailer cut by the filmmakers of “Dead Wood” and the trailer cut by Lionsgate after they purchased the film for distribution. The Filmmaker’s cut: Lionsgate’s cut: 1. Watch 100 trailers for movies in the same genre and steal the Read MoreRead More

10 Tips on Designing a Movie Poster

Chris Jones offers 10 tips for designing movie posters aimed at grabbing the eye of a sales agents, distributors or audience members. 1. The poster is NOT a piece of art… well of course it is art, and I love movie posters, they adorn my walls. But I suspect they never began life as artwork that Read MoreRead More

Overly Attached Computer – Cashing in on a Meme

Laina became an internet meme as the Overly Attached Girlfriend by rewording a Justin Beiber song, turning her into the web’s favorite attached-to-the-hip girlfriend.  Now she’s been courted by UK-based marketing agency The Viral Factory to promote Samsung’s SSD drives in this piece of “viral advertising”. It’s a clever ad playing on a popular meme Read MoreRead More

The Making of Zeebox’s Quirky New Ad Campaign

What goes into creating an Ad Campaign? This article from Ad Week runs down the process the ad agency Mother used to create a series of ads for Zeebox. View Playlist on YouTube Article from Ad Week below: IDEA: Cookies and milk. A prom queen and her limo. A slow-running teenager and a horror-movie monster. Read MoreRead More

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