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Building a Brand – Never Stop Asking “Why?”

People will forget what you said, people will forget what you did, but they will remember what you made them feel. That line of thought by Maya Angelou has guided Legendary designer Michael Wolff over his long career. Check out more in this interview from 99u.

We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades.

What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask “why” whenever possible.

“As you question things you have empathy for people in these situations,” Wolff says, “and then you’ll start to see, [the world] doesn’t have to be like this.”

About Michael Wolff

A founder of Wolff Olins – among the world’s most iconic design companies. Now, as Michael Wolff and Company he works with clients around the world both as a designer and creative advisor. Amongst his recent clients are The Ministry of Sound and The UK Government’s Technology Strategy Board in the UK, Citigroup in the US, and a Bank called Pyjom – “Let’s go” – in Russia.

A former President of the CSD and the D&AD, Michael has given talks and interviews in Argentina, Australia, Brazil, China, Latvia, The Netherlands, India, Mexico, Norway, Russia, Sweden and Singapore. He’s a visiting Professor at Central St Martins (The University of the Arts in London) and at Cape Peninsula University of Technology (Cape Town South Africa). He’s a Senior Fellow at the RCA (The Royal College of Art), a member of the UK’s faculty of Royal Designers for Industry, and is the ‘Inclusive design champion’ for the UK Government.

Michael-Wolff

Fear on Film Roundtable with David Cronenberg, John Carpenter and John Landis (1982)

In 1982, while working at Universal studios as a publicity and marketing specialist in the horror and science fiction genre, Mick Garris produced and hosted this 26 minute roundtable discussion between David Cronenberg, John Carpenter and John Landis. All three were working on projects at Universal at the time and this piece was originally created for Universal promotional purposes.

Via Chris Jones

Horror-Roundtable

A Psycho Science Mashup

A movie mashup made by  for CinemaTV

Films used:
The Human Centipede
Breaking Bad
Dr. Goldfoot and the Girl Bombs
Dr. Jekyll and Mr. Hyde (1931)
Frankenstein (1931)
Frankenstein and the Monster from Hell
Hollow Man
The Island of Lost Souls (1932)
Metropolis
Re-Animator
Bride of Frankenstein
The Fly (1986)
The Island of Dr. Moreau (1996)
Weird Science
Young Einstein
Young Frankenstein

Music:
‘This is science’ by Jerry Goldsmith (Hollow Man soundtrack) & ‘Brainstorm’ by The Arctic Monkeys.

Psycho Science

Gary Vaynerchuk: How to Tell Stories in an A.D.D. World

In world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?

Gary Vaynerchuk

In this 99U talk, best-selling author and founder of VaynerMedia Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — One where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

 

An Analysis of Akira Kurosawa’s final Battle Scene in “Seven Samurai”

Phil Baumhardt·examines the Kurosawa’s cutting style in the final battle scene from Seven Samurai.

Kurosawa2

Film editing involves putting on the finishing touches. More than this, it is a process of breathing life into the work.

The most important requirement for editing is objectivity. No matter how much difficulty you had in obtaining a particular shot, the audience will never know. If it is not interesting, it simply isn’t interesting. You may have been full of enthusiasm during the filming of a particular shot, but if that enthusiasm doesn’t show on the screen, you must be objective enough to cut it.

No matter how much work the director, the assistant director, the cameraman or the lightning techicians put into a film, the audience never knows. What is necessary is to show them something that is complete and has no excess. When you are shooting, of course, you film only what you believe is necessary. But very often you realize only after having shot it that you didn’t need it after all. You don’t need what you don’t need. Yet human nature wants to place value on things in direct proportion to the amount of labor that went into making them. In film editing, this natural inclination is the most dangerous of all attitudes. The art of the cinema has been called an art of time, but time used to no purpose cannot be called anything but wasted time.

A Bitter Sweet Life | Read the Full Article

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