With 4k TVs still a rare thing, Netflix’s push for delivering 4K content may have more to do with net politics than user experience.
Two reasons: First, Netflix is positioning itself as a technology leader by delivering dazzlingly sharp 4K video, which provides four times the resolution (3840 by 2160) and a richer color palette compared with regular HD. That’s something pay-TV operators are hamstrung in bringing to market. Walter White will never look better (or, you know, worse). The move also makes Netflix a valuable partner for hardware manufacturers like Samsung, Sony and LG, which desperately need 4K content to sell pricey Ultra HD TVs.
The second, less-obvious strategy in play is that Netflix hopes the high bandwidth requirements of Ultra HD will spur Internet service providers to opt in to its content-delivery program — instead of charging the company access fees.
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