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Viral Videos Vs. Evergreen Videos

Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.

Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the differences between viral videos and evergreen videos.

Introducing the Cinevate Trawly

By adding wheels to Cinevate’s universal Simplis base plate, they add an entirely new dimension in functionality. With Trawly, it’s easy to adjust the legs and wheels to pull off straight dolly shots, crab moves, arched turns and use it as a handheld rig.

The rig is available for purchase on Cinevate’s site.

5 Leadership Lessons from James T. Kirk

What can we learn from the swaggering captain of the Enterprise? Well a lot about how to lead and effective team…

1. Never Stop Learning

“You know the greatest danger facing us is ourselves, an irrational fear of the unknown. But there’s no such thing as the unknown– only things temporarily hidden, temporarily not understood.”

Captain Kirk may have a reputation as a suave ladies man, but don’t let that exterior cool fool you. Kirk’s reputation at the Academy was that of a “walking stack of books,” in the words of his former first officer, Gary Mitchell. And a passion for learning helped him through several missions. Perhaps the best demonstration of this is in the episode “Arena,” where Kirk is forced to fight a Gorn Captain in single combat by advanced beings. Using his own knowledge and materials at hand, Kirk is able to build a rudimentary shotgun, which he uses to defeat the Gorn.

If you think about it, there’s no need for a 23rd Century Starship Captain to know how to mix and prepare gunpowder if the occasion called for it. After all, Starfleet officers fight with phasers and photon torpedoes. To them, gunpowder is obsolete. But the same drive for knowledge that drove Kirk to the stars also caused him to learn that bit of information, and it paid off several years later.

In the same way, no matter what your organization does, it helps to never stop learning. The more knowledge you have, the more creative you can be. The more you’re able to do, the more solutions you have for problems at your disposal. Sure, you might never have to face down a reptilian alien on a desert planet, but you never know what the future holds. Knowledge is your best key to overcoming whatever obstacles are in your way.

Forbes.com | Read the Full Article

Tips for Making Comedy Sketch Videos for the Internet

Ryan E. Hoffman shares some ideas on how to write for online comedy and how to find the right collaborators.

Has a friend ever sent you a comedy clip on the web, and you thought something like, “I want to do stuff just like that!” or “That’s not that great. I could do better.” or EVEN “How do I do something like that?” The truth is simple: just get out and do it. Bust a move! My goal with this post is to give you a few tips, in layman’s terms, on how to create dynamic comedy web content and skip over a few of the mistakes that my fellow comedian Nick Ruggia and I made. That way, you can do it better and shoot your own hilarious web series or sketch.

The first step is finding some people you riff well with. I had made a couple of attempts to make some online content with fellow stand up comedians, which fell through, but when I met Nick, a hippy mountain man, with curly hair, a full beard, and a Holden Caulfield hunter’s cap, it was clear that we had something going on. We swapped scripts for short films, traded ideas, and riffed on possible joke lines to insert into each other’s work. It became clear within ten minutes that we were digging each other’s stuff, and decided to shoot our first web video, “Aquarequiem for a Dream.”
No Film School.com | Read the Full Article

Be a Better Camera Op: Part 3 – EQUIPMENT

Chris Weaver concludes his three part series (part 1, part 2) on how to become a better camera operator by looking at the equipment you’ll need and how to treat it right.

As there are so many different cameras out there I’m not going to discuss the ‘right’ camera to choose or use, as this largely depends on the type of work you do and anyway, as I’m sure you’ve already discovered there’s so much stuff online now about all the various cameras that are available, their pros and cons, special features and …well the internet groans under the strain of it all!

In fact every time I Google ‘DSLR‘ I’m sure I can hear my laptop give out a little whimper. Bless it!

A bad workman always blames his tools. It’s not the camera, but the person behind it.

One thing I will say though is that having the latest, all singing all dancing camera with the brand new bells and whistles doesn’t make you a better camera operator. Similarly just because you have Microsoft Word on your computer doesn’t make you a better writer than William Shakespeare. I think you’ll all agree that even though good old Will had nothing but an unpretentious sharpened goose feather to work with… he kind of managed ok!!!

Seriously though, I think so many people out there get sold down the river with the idea that by shelling out their hard earned cash on the latest digital camera craze it will somehow suddenly and miraculously propel them to the dizzy heights of a well seasoned cinematographer, who’s rubbing shoulders with the likes of JJ Abrams and Steven Spielberg! – Forgive my flippancy here – most unlike me I know … but guys, you know deep down inside it just isn’t the case.

Sorry gear hires companies and sellers of the latest digital devices, but somebody has to tell it how it is…

Through the Lens | Read the Full Article

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