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At Sundance, New Approaches to Finding an Audience

The big question – how to find and reach your audience, is being pondered by the folks at the film festival that has become synonymous with “Independent Films”. Alternatives include, online sales, YouTube, and Video On Demand.

…PARK CITY, Utah — The starkest picture to emerge from the opening days of this year’s Sundance Film Festival may be of an independent film business forced to stretch in untested directions because its old distribution model no longer works.

Standard operating procedure over the years at Sundance, the cinematic bazaar now under way in this resort town, has been simple: show your film and hope it plays well enough to attract a theatrical distributor or, if the movie is particularly small and arty, a video-on-demand deal.

If no deal happens — and this is where more than 75 percent of Sundance offerings landed last year — you go home and try Internet downloads, DVD and foreign television sales.

But even that risky blueprint is being redrafted. With more art-house theaters closing and most of the big studios no longer interested in distributing specialty films, a theatrical release is becoming increasingly hard to secure. So some filmmakers are trying to turn that system on its head, using Sundance not just as a sales tool but also as a platform for immediate digital delivery.

— New York Times | Read The Full Article

A Sit down with the CEO of IMAX

IMAX, a huge name in theater projections, isn’t exactly a huge money maker. But things have turned around this year for the company largely due to the help of “Avatar”. Forbes magazine’s “Intelegent Technology” sits down with CEO Richard Gelfond to discuss the business and future of IMAX.

Danny Yount on Designing Film and TV Title Sequences

Designer and director, Danny Yount had “35 jobs before I knew what I wanted to do, which was design.” He didn’t go to school and taught himself photography and design. Since setting off on his chosen path he has created some of the most inspiring and lauded title sequences in television and film, his portfolio is an impressive roll-call including Six Feet Under.

In this charming and engaging talk at Semi-Permanent he unveils his creative process, taking us step by step through his inspiration, pitches, frames and storyboards to the final outcome.

Director’s Chair: James Cameron – ‘Avatar’

Iain Blair sits down with acclaimed director James Cameron to discuss his new obscure arthouse film: Avatar.

What sort of film did you set out to make?
JAMES CAMERON: “Pretty much the one we made, which was a film that’s like the stuff that played on the projection screen of my mind when I was a teenager, informed by science fiction. I used to read it voraciously, since there wasn’t so much of it in theatres back then. Except for 2001, there wasn’t anything really vivid — maybe Planet of the Apes. So every time I’d read a science-fiction novel, I wanted to see that stuff in the movies, and the only film I’ve really made so far that was a space subject was working in Ridley Scott’s house, doing the Alien sequel. And I wanted to do original stuff, all those creatures and landscapes and plants and animals that I’d been drawing and noodling with over some 20 years.

“So I looked for a wrap-up project that could do all that — start with a clean slate, a brand-new world, make it up from scratch and make up my own rules, so I could pick the color of the sky basically. Then I realized that historically there are some pretty successful examples of this, such as Star Wars and Star Trek — even The Lord of the Rings. And fans really love this kind of depth and detail, so when I began Avatar I really put a lot of energy and focus into a sense of completeness in detail of the world, for that very reason. So if we fail it all ends there, but if we are successful — and I think all your decisions should be made as if you’re going to be successful, as nothing else makes sense — don’t bet against yourself, right? — then we’ll make more films and that world will continue to flesh itself out and be a place that fans can go to.”

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