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Adobe Panel at Sundance: How Technology is Influencing Storytelling & Film

Adobe’s first panel at Sundance 2012 featured talented panelists and filmmakers Rob Legato, Jacob Rosenberg, and Vincent Laforet; the panel was moderated by Sharlto Copley. The panelists shared insights on how technology and tools have impacted the way they create films and tell stories.

Filming mountain climber Alex Honnold

If scaling a 1,600-foot rock face seems terrifying, imagine scaling it without ropes or a harness. That’s what Alex Honnold recently attempted in Yosemite National Park, using nothing more than his hands and feet. “60 Minutes” cameras were strategically placed along the climb, capturing every harrowing move.

Lara Logan’s full “60 Minutes” report on Alex Honnold:

Filming of mountain climber Alex Honnold:

OMG AR-15 Unicorn: A Zombie Killing Gun for Girls

A couple weeks ago we showed you the Zombie AK-47 with Chainsaw Attachment, but if that is a little too macho for you, here is the OMG AR-15 Unicorn. A Zombie Killing Gun for Girls that looks like My Little Pony just barfed all over it. And we all know how girls like to accessorize so this one comes with a matching Chainsaw Bayonet.

Controlling Depth of Field with the Canon C300

In this video by AbelCine they show you how to control your depth of field when using 35mm sensor cameras.

When you think of a 35mm sensor camera, what characteristics come to mind? Probably the first is shallow depth of field. It is part of what many consider the “look” of that imager size and a principle defining difference between it and other formats. But while some consider this the chief attribute of the format, others may find it to be a detriment in certain situations. For those shooting documentary, run-and-gun productions, a deeper depth of field may be preferable to maintain focus. Fortunately, there is another major facet to the latest crop of 35mm sensor cameras – a very low noise floor. This means that in a camera such as the Canon C300, a wide range of ISO settings can be applied with little objectionable artifacting to the image. Using the concept of the “variable depth of field camera,” you can adjust the available parameters of the camera to yield the depth of field desired for any given image. Watch the video to see this concept demonstrated.

“Side by Side” – Documentary about the switch from Film to Digital

Keanu Reeves stars in and produced this documentary titled “Side by Side” about the switch from Film to Digital. Here is the trailer.

The documentary investigates the history, process and workflow of both digital and photochemical film creation. We show what artists and filmmakers have been able to accomplish with both film and digital and how their needs and innovations have helped push filmmaking in new directions. Interviews with directors, cinematographers, colorists, scientists, engineers and artists reveal their experiences and feelings about working with film and digital–where we are now, how we got here and what the future may bring.

Filmmaker IQ’s Super Bowl XLVI Ads Critique

For years, the game would take a backseat to the lavish and clever commercials that debuted on Super Bowl Sunday… that hasn’t been the case in recent years. John Hess critiques a handful of commercials from Super Bowl XLVI looking at production design and concept from a filmmaker’s perspective.

Episode 36

http://www.youtube.com/watch?v=Sx1tjMPuag8

Listen Audio Only

Super Bowl Ads featured in this review:

“The Dog Strikes Back” – Volkswagen

http://www.youtube.com/watch?v=0-9EYFJ4Clo

“It’s Reinvented” – 2012 Toyota Camry

“2012″ – Chevy Silverado

http://www.youtube.com/watch?v=XxFYYP8040A

“Transactions” Extended Version – 2012 Acura

http://www.youtube.com/watch?v=WUFSHzT2xuY

“A Dream Car. For Real Life” – Kia

http://www.youtube.com/watch?v=lHZbXvts0LE

“Prohibition” – Budweiser

http://www.youtube.com/watch?v=RGgosT-v5sw

“King’s Court” – Pepsi

“It’s Halftime America” – General Motors

http://www.youtube.com/watch?v=1vCHvp5FMb4

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