Inbound Marketing Strategist Sheri Candler ponders the interaction between producers and their audiences as we move to a more participatory style of movie marketing.
…As much as I encourage creators to identify, communicate and collaborate with audiences in the direct way made possible through social media tools, I do wonder how audiences view this approach. Have audiences noticed we are starting to do this? Are they ready for this direct, one to one communication? Do they know what we expect to happen from this connection? Do we care what they will get from it?
In talking with people outside of the industry, I am reminded that the things we are increasingly focused on (crowdfunding, crowdsourcing, transmedia) have very little recognition. Those subjects presuppose there will be audience participation. This will happen, but largely it is not happening yet. Only those who have made consistent effort over time are seeing this participation at present.
— Tribeca Online | Read The Full Article