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Fujifilm to stop producing motion picture film

Film enthusiasts of the celluoid variety have one less producer of film as Fujifilm decides to shut down production.

Press release below:

Announcement on Motion Picture Film Business of Fujifilm

September 13, 2012 Fujifilm has mainly provided negative films for shooting and positive films for projection in its motion picture film business operations. However, in order to adapt to the recent rapid transition of digitalization in the shooting, producing, projecting and archiving processes of motion pictures Fujifilm has decided to shift its business operations to provide products and services designed for digital workflow of motion picture production and projection.

Digital cinema camera shooting has been gaining momentum, and digital editing that heavily uses CG composition and VFX processing has now become common in motion picture production. There is also an increase in the number of movie theaters that converted to digital projection, following the increase of 3D motion pictures, implying the dramatically advancing digitalization in the motion picture industry. In such trend, Fujifilm has strived to reduce the costs of the production process for its existing negative films and positive films and continued to supply such films. However, the dramatic decrease of demand in the last few years has become far too great a burden to be covered by corporate efforts. Therefore, it has been decided to discontinue the sales of negative films, positive films, and some other products of motion picture in a prospect of March 2013.

Fujifilm will continue to provide films suitable for long-term archiving, high-performance lens for motion pictures, and other products and services designed for digital workflow of motion picture production and exhibition. Fujifilm will strive harder than ever to provide such products and services in its continuous contribution to the motion picture industry.

However, professional and amateur photographic still film will continue to be manufactured.
Products and services focused on

(1) Lineup of lenses for digital motion picture cameras and projectors
Enhance the lineup of Fujinon lenses which are highly acclaimed for its quality in the motion picture and broadcasting industry for many years.

HK series for PL mounts which are favored by many motion picture productions, the new FUJINON ZK4.7 x 19 cine-lens that offers high optical performance despite its compact size and light weight, etc.
For the screening of digital motion pictures, Fujinon lenses for 4K digital cinema projectors and lenses for super high-definition images

(2) Color management system

On-set color management system, Image Processing System IS-100, for digital shooting (motion pictures, television, and commercials) in a high degree of precision, enabled by Fujifilm’s proprietary technologies for color reproduction and color management nurtured in the fields of photography and printing.

(3) Systems for archiving of digital images

Data media for long-term data storage of ultrahigh capacity that utilizes Fujifilm’s proprietary BaFe (barium ferrite) magnetic material
Motion picture recording film (ETERNA-RDS) for long-term archival preservation of 500 years with silver halide technology
Digital data archive service as a data storage service that allows users to manage valuable data in an integrated manner (Promoting mainly in Europe and the USA and preparing for the deployment in Japan)

Products ending its sales

Color Positive Film
Color Negative Film
B&W Positive/Negative Film
Intermediate Film
Sound Recording Film
High Contrast Panchromatic Films
Chemicals (Japan only)

When A Kickstarter Campaign Fails, Does Anyone Get Their Money Back?

Too many people look at crowd funding sites like Kickstarter and Indiegogo as “free money” – but what happens if when a project fails or grows beyond the original conception?

NPR poses the question and reports on a few projects that missed their marks.

The Question Of Refunds

One entrepreneur who raised $10 million to build a “smartwatch” that streams email and text messages just missed his first delivery deadline. One of his backers demanded a refund, to no avail.

Another entrepreneur, David Barnett, released a Kickstarter campaign video where he bounces and steps to raise money for PopSockets, a snazzy iPhone case with a headphone cord wrap.

“Did you see that?” he asks in the video. “My cord didn’t even get tangled. And with all that dancing.”

But a year later, there are still no PopSockets. And the money has reportedly gone in fees to prospective manufacturers and lawyers.

Barnett — whose day job is being a philosophy professor at the University of Colorado, Boulder — decided to pay back 40 of his 500 backers.

“I think it sets a bad precedent,” he says. “Once I did that, I could tell that it started creating the impression in some of my backers that they had purchased an item. And I think as Kickstarter grows, there’s more and more of an impression that it’s just a big store for people to go get deals.”

NPR | Read the Full Article

Kickstarter responded on their official blog:


Since Kickstarter’s launch in April of 2009, nearly 30,000 projects have been successfully funded by more than two million people. These projects include documentaries, albums, art, products, video games, plays, books, performances, food, and much more. The number of creative projects that have been funded and produced on Kickstarter in the past three years is enormous. Many could not exist otherwise.

But of course not every project goes perfectly. Delays do occur, especially with more complicated projects. Some creators get in over their heads dealing with processes that are new to them.

We take accountability very seriously at Kickstarter, and the questions raised by NPR are important ones. We’ve addressed a lot of these questions through the press and in various places on the site, and today we want to go over how accountability works on Kickstarter.

Kickstarter | Read the Full Article

“Sweater” – A music video using 3 projectors to create virtual environments

Rear Projection has been a staple of Hollywood special effects – this music video directed by Filip Sterckx for ‘Sweater’ by Belgian band Willow modernizes the old technique, projecting an environment on two walls at the floor.

Willow – Sweater from Filip Sterckx on Vimeo.

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