The problem with so many first projects is they lack a sense of visual style. This article is not about how to create beautiful images, but to develop a sense of beautiful imagery.
The third Key Element to your story is the visuals. It’s pretty obvious, yes, but there’s more to it than just “make it look good.” In this age of GoPro and pro-sumer cameras and technology that’s readily available to anyone with the time to learn and put in the work, the importance of quality cannot be overstated – because SO many people are already doing just that. And for Nat Geo, a brand known for powerful visuals, we demand that they are at the highest visual bar possible. If you missed it in part 1 of this series, here again is the visual sizzle we put together showing some of the great visuals from the shows and marketing campaigns from the last year at Nat Geo.
It’s very important to constantly immerse yourself in this world of visuals. Spend an hour or so a day just looking at all of the incredible work being done today, both in video and stills. Learn and soak it all in, and expose yourself to different styles of visuals. Inspiration from others is what will lead you to have a style of your own, as you see what you like and don’t like, and then when you do create your own visual aesthetic, hone your vision and craft – and develop a look and a style that becomes a hallmark for you. It’s important to make your story stand out in how it looks. And the audience is more savvy than its ever been about visual quality – simply put, their standards are better. Just look at this video that circulated on Vimeo several months ago – made by an independent director, and by all accounts it would appear that he did it basically on his own. It’s a visual masterpiece.
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