How to Visualize Your Story

The problem with so many first projects is they lack a sense of visual style. This article is not about how to create beautiful images, but to develop a sense of beautiful imagery.


The third Key Element to your story is the visuals. It’s pretty obvious, yes, but there’s more to it than just “make it look good.” In this age of GoPro and pro-sumer cameras and technology that’s readily available to anyone with the time to learn and put in the work, the importance of quality cannot be overstated – because SO many people are already doing just that. And for Nat Geo, a brand known for powerful visuals, we demand that they are at the highest visual bar possible. If you missed it in part 1 of this series, here again is the visual sizzle we put together showing some of the great visuals from the shows and marketing campaigns from the last year at Nat Geo.

It’s very important to constantly immerse yourself in this world of visuals. Spend an hour or so a day just looking at all of the incredible work being done today, both in video and stills.  Learn and soak it all in, and expose yourself to different styles of visuals.  Inspiration from others is what will lead you to have a style of your own, as you see what you like and don’t like, and then when you do create your own visual aesthetic, hone your vision and craft – and develop a look and a style that becomes a hallmark for you.  It’s important to make your story stand out in how it looks.  And the audience is more savvy than its ever been about visual quality – simply put, their standards are better. Just look at this video that circulated on Vimeo several months ago – made by an independent director, and by all accounts it would appear that he did it basically on his own. It’s a visual masterpiece.

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Guy Winch: The Case for Emotional Hygiene

We’ll go to the doctor when we feel flu-ish or a nagging pain. So why don’t we see a health professional when we feel emotional pain: guilt, loss, loneliness? Too many of us deal with common psychological-health issues on our own, says Guy Winch. But we don’t have to. He makes a compelling case to practice emotional hygiene — taking care of our emotions, our minds, with the same diligence we take care of our bodies.


Understanding Makeup to Become a Better Photographer

Quentin Decaillet discusses some of the fundamentals and questions you should be asking your makeup artist during your photoshoot (or film shoot for that matter)


We often hear how much makeup can impact the final result of a photo shoot. It can either make or break a picture depending on its quality. A great makeup artist can save you tons of time in post while a bad one will add many hours to your job. However, working with a great makeup artist doesn’t necessarily mean you will get what you need. If you cannot communicate properly, his work might not suit you, and neither will the resulting pictures. Educating yourself on some of the makeup basics can save you from this kind of situation.

Some principles of makeup are pretty close to what is done in post-production by photographers and retouchers. However words and technics are not always the same. While we might use curves or frequency separation to correct some discoloration and to perfect skin tones, they will use correctors or foundation to diminish eye bags and hide skin imperfections – same thing, but not the same wording. Understanding what a makeup artist can or cannot do will change the quality of your pictures drastically. So imagine what you can achieve if you can get a grasp of their basic principles and techniques! Here are a few things to get you started.

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