Battling the Forces of Nature with Flashes and Collapsible Reflectors

Andrea Belluso is an experienced photographer with more than three decades in the business. Once a month, Andrea takes Profoto behind the scenes of a recent shoot to share some of the knowledge he has gained over the years. Here he explains the use of reflectors and strobes in an outdoor fashion photo shoot.

Via FStoppers



Here’s the “Secret” Ingredient of Creative Leaders

There is a secret ingredient that spices up your teams creativity. It’s so simple, you probably won’t believe it. (but it’s true).


My wife had just celebrated a milestone in her music educational career and we decided it was time to celebrate. As we began our routine “I-dunno-what-do-you-want” discussion, my wife made a surprising suggestion. She wanted to give an old downtown restaurant a try that we hadn’t been to in years. I was a bit surprised. Many years ago, they had started strong, but as their popularity increased the quality of their food mysteriously decreased. Why did she want to go here all of a sudden, what changed?

A few weeks prior one of her college friends was in town and wanted to try this very place we had long crossed of our list. It makes sense: the ambiance is great, the location desirable, and the menu looks great, so they went. The report back was positive. Perhaps this restaurant had found themselves again? “Ok” I said to my sweetheart, “let’s give it a shot.”

Arriving, the hostess led us to our table through a thicket of quaint square tables draped with white table cloths and old retro posters, sitting us at a cozy table near the kitchen. We ordered drinks, and going over the menu, we both decided to try the very dish that won her heart back. 

It felt good to be giving this place another shot, we were having a great time. Our server arrived with our plates, and with a highly anticipated first bite our excitement faded faster than sidewalk chalk art on a rainy day. Our plates were bland, lifeless and boring. It seemed as though all the ingredients were there, but something just wasn’t right. What had been a delicious masterpiece had transformed into a cheap knock-off. How can the same dish, less than a week apart be so different? 

It may sound cheesy, but the big difference is love. I’m not talking about a 1970s flowery song, but the love of your craft. The chef that had made my wife’s dish was obviously in love with his craft, but the next guy was likely working there just to get the bills paid. You may not think that makes a difference, but ask any chef and they will tell you two people can make the exact same dish, using the exact same ingredients, in the exact same manner and produce two very different plates. How’s that?

Creativity Post | Read the Full Article

The Big Bang Theory, Blossom, and Parenting: Mayim Bialik – Reserve Channel

If you grew up in the 90′s you know Mayim Bialik as the hat-loving character Blossom, but you may also know her from widely popular show The Big Bang Theory as Dr. Amy Farrah Fowler. In this interview she talks about what it was like joining the cast The Big Bang Theory three years after the show started and how her character mimics her real-life interests, such as neuroscience. She also talks about what it was like growing up on the set of Blossom and why she chose to go to UCLA over Harvard.


6 DSLR Tips That Will Dramatically Improve You Work

Filmmaker Noam Kroll shares his favorite tips for improving your DSLR work.


I’m on a bit of a DSLR kick right now as I’ve just announced my Guide To Capturing Cinematic Images With Your DSLR, and have been eager to share some recent thoughts on this topic with my readers. The DSLR video tips that you find below are not so much technical, but rather fundamental in nature, focusing on core ideas that will help make your images stronger. I truly believe that following these 5 guidelines will not only make your work more cinematic, but will improve the overall quality of your work immensely. At the end of this post I will also name my pick for the best entry level DSLR today, but first here’s the list:

1. Know Your Camera’s Limitations

One of the first steps in acquiring the best possible image with your DSLR is to understand it’s limitations, as not all cameras are made equal. There may be some characteristics that are common amongst all DSLRs, but for the most part you really need to study, test, and shoot with your camera as much as possible in order to know it’s breaking point. Some DSLRs are fantastic in low light, but have poor dynamic range. Others are extremely sharp, but produce images with aliasing… You get where I’m going with this. The point is, you need to know your camera inside and out. If your DSLR captures gorgeous images in daylight, but isn’t a low-light monster, then consider shooting with it only at lower ISOs and in well lit night conditions that don’t require you to strain the codec. Or if your project requires a lot of low-light shots, then choose a different camera entirely, and one that isn’t as limited in that regard. Whatever you do though, don’t stress your camera past it’s breaking point in any way.

Noam Kroll | Read the Full Article

Cinefix’s Top 10 Most Effective Editing Moments of All Time

Skilled editing is as effective in the creation of a good film as a writer, director, or performer. Though often overlooked, editing brings shots together to make a whole greater than the sum of its parts. These ten movies are a fantastic illustration of just how important editing can be.


City of God
Director: Fernando Meirelles, Kátia Lund
Editor: Daniel Rezende

Bonnie and Clyde
Director: Arthur Penn
Editor: Dede Allen

North By Northwest:
Director: Alfred Hitchcock
Editor: George Tomasini

The Godfather
Director: Francis Ford Coppola
Editor: William Reynolds, Peter Zinner

Battleship Potemkin
Director: S.M. Eisenstein
Editor: Sergei M. Eisenstein, Grigori Aleksandrov

Director: Alfred Hitchcock
Editor: George Tomasini

Un Chien Andalou
Director: Louis Bunuel
Editor: Luis Buñuel

Apocalypse Now
Director: Francis Ford Coppola
Editor: Lisa Fruchtman, Gerald B. Greenberg, Walter Murch

2001: A Space Odyssey
Director: Stanley Kubrick
Editor: Ray Lovejoy

Lawrence of Arabia
Director: David Lean
Editor: Anne V. Coates


Filmmaker IQ turns Six Today

Marilyn Monroe by Lawrence Schiller

Marilyn Monroe by Lawrence Schiller

On this date six years ago, July 4, 2008, we started

I wish we could tell you that we knew what we were doing then – that all this was planned. But nothing was. We always recognized the power of the internet – to be a source and repository for information on filmmaking. We tried many things and perhaps failed at just as many. But just a little over a year ago, in May, we relaunched the site with a dedication to filmmaking and film history and the results have simply been beyond what we could have imagined. Our course videos have been viewed millions of times all across the world but more importantly there’s more discussion and appreciation of film and filmmaking online than ever before.

In this new FilmmakerIQ year, we will bring in the next phase of our online film school. More courses are planned and on their way – but more importantly, we’re revamping the lessons and quizzes and adding a new section – workshops. Not only will you get to watch and learn about different aspects of filmmaking, YOU will be asked to participate in some fun exercises that will indeed make you that much of a better filmmaker. These workshops will vary from short films, to editing exercises and engineering experiments and we’re adding a badge and point system so you can track your progress and even win free stuff right here on FilmmakerIQ.

Upcoming Dolly Zoom Workshop

Upcoming Dolly Zoom Workshop

We’ll have more details coming as we roll out this new version of the site in the coming days as we clear the sawdust from the code.

Let us take a quick moment to thank each and every one of you that has followed us here on the site, on Facebook, YouTube, Twitter, Vimeo, Pinterest and everywhere else. Your support means the world to us and we couldn’t do this without you.

But… you ain’t heard nothin’ yet.

Here’s to another great year my friends!

John & Dennis



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