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The Real ‘Mad Men’?

Don Draper is a character that could only exist in fiction: impossibly handsome, endlessly talented, and crippled by alcoholism and other impulse-control problems. VICE was curious to see if there was any truth behind Mad Men protagonist, and that’s how they found George Lois.

A leader of the Creative Revolution, Lois helped create the campaign “I Want My MTV,” and make companies like Xerox, Jiffy Lube, and Tommy Hilfiger household names. He also designed 92 iconic covers for Esquire. Lois is often referred to as an inspiration for Don Draper, but there are stark differences between the two. Here’s his story.

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Why Makeup Isn’t Superficial – Idea Channel

When someone puts on makeup there is no easy way to know why they’ve done it. Or why they’ve made the decisions they have about their makeup. Answers to those questions might not even be clear to the makeup wearer themselves! After a very long history of putting stuff on our bodies to accentuate our features, cosmetics–both the product and the idea–has taken on a good amount of baggage. So, its tough to know… Is it for the person wearing it? It is for the people who are going to see the person wearing it? It is for one by way of the other? This episode of Idea Channel approaches some of those questions, inspired by Beauty and Makeup Tutorials found on YouTube and the tradition of person-to-person sharing of makeup knowledge.

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How to Visualize Your Story

The problem with so many first projects is they lack a sense of visual style. This article is not about how to create beautiful images, but to develop a sense of beautiful imagery.

Imagery

The third Key Element to your story is the visuals. It’s pretty obvious, yes, but there’s more to it than just “make it look good.” In this age of GoPro and pro-sumer cameras and technology that’s readily available to anyone with the time to learn and put in the work, the importance of quality cannot be overstated – because SO many people are already doing just that. And for Nat Geo, a brand known for powerful visuals, we demand that they are at the highest visual bar possible. If you missed it in part 1 of this series, here again is the visual sizzle we put together showing some of the great visuals from the shows and marketing campaigns from the last year at Nat Geo.

It’s very important to constantly immerse yourself in this world of visuals. Spend an hour or so a day just looking at all of the incredible work being done today, both in video and stills.  Learn and soak it all in, and expose yourself to different styles of visuals.  Inspiration from others is what will lead you to have a style of your own, as you see what you like and don’t like, and then when you do create your own visual aesthetic, hone your vision and craft – and develop a look and a style that becomes a hallmark for you.  It’s important to make your story stand out in how it looks.  And the audience is more savvy than its ever been about visual quality – simply put, their standards are better. Just look at this video that circulated on Vimeo several months ago – made by an independent director, and by all accounts it would appear that he did it basically on his own. It’s a visual masterpiece.

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Guy Winch: The Case for Emotional Hygiene

We’ll go to the doctor when we feel flu-ish or a nagging pain. So why don’t we see a health professional when we feel emotional pain: guilt, loss, loneliness? Too many of us deal with common psychological-health issues on our own, says Guy Winch. But we don’t have to. He makes a compelling case to practice emotional hygiene — taking care of our emotions, our minds, with the same diligence we take care of our bodies.

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