I hear you on what you’re saying – but you hit on a note that I think has been plaguing me for the length of my relatively short career.
And that’s “what will investors think”
It’s a very key question but it’s haunted me to the point where, when I started, I tried to sanitize everything to the point where it became boring. I took a name that I liked (Creative Insanity) and sanitized it for corporate work.
But looking back I think that was okay – I just wish I pushed a little harder early on to think “artsy” – but all things in their time I suppose.
As far as will I use this logo again for my next short which (fingers crossed) will be started soon – probably. I will change up the music and mess with the colors. I’ve noticed that Lionsgate does this (their horror films are tinged blood red and their dramas are golden tinged)
As you said, the reason I make these is to move on to bigger things. CiMG is really only a stop gap – it’s what the insurance is made out to, it’s what I use to pay my taxes. But when I get to something bigger, I’ll need a new company. I know you don’t like stop gaps – probably because you end up mopping up the mess they make when they break… but I need to keep moving or I’ll drown.
But this conversation has convinced me that I need to put my name in the front. That way they’ll know exactly who was responsible for the film that is to follow.
(I’ll leave the obvious self deprecating joke out of it in case any investors are reading :))
