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When the Audience Takes Control

Lance Weiler breaks down the new models independent filmmakers are using to create a fan base for Filmmaker Magazine.

…It starts early in the filmmaking process as filmmakers are instructed to write what they know, consider what they have access to and keep their limitations in mind. Those three points are essential when making a truly independent film. But many filmmakers wind up consumed by the filmmaking process. Their resources are spread thin and the epic journey to complete a film leaves them exhausted. And as focused as they are on their work, the sad truth is that many filmmakers do not consider their audience — their interests, expectations or the feasibility of reaching them — while making their films. A common way of dealing with the audience issue is through denial. Two concepts tend to be the norm: “Build it and they will come,” or, even worse, “I make movies for people like me.” But with a congested market and competition for the audience‘s time due to games, TV, other films, online activities and real life, it has become clear that independent filmmakers need to start changing the ways that they interact with their prospective audiences.

— Filmmaker Magazine | Read The Full Article

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Tags | Distribution, Internet, Lance Weiler, Marketing, Self Distribution, Swarm of Angles