FilmmakerIQ.com

Adventures In DIY Theatrical Distribution

Jon Reiss chronicles his efforts to self distribute his film “Bomb It” in this informative piece from Filmmaker Magazine. If you ever considered hitting the open road and theatrically self distributing your film make sure and read article.

…My story is not unlike that of most independent filmmakers these days. We bust our butts for years producing — in our minds — a great film, only to find the distribution landscape radically different from the one in our hopes and dreams.

For a number of years now I had heard a variety of filmmaker pundits declare, “Theatrical is dead, long live the long tail!” But until my own distribution adventure I refused to believe these pronouncements. Now, 18 months after the world premiere of my feature documentary Bomb It at the Tribeca Film Festival and six months after the launch of the film‘s theatrical release, I believe that while there still is a strong role for theatrical releasing in an independent film‘s distribution strategy, savvy low-budget filmmakers must be more creative in the ways they approach these releases. Theatrical is not dead, but the long tail is a lot longer and involves a lot more work than you might expect.

— Filmmaker Magazine | Read The Full Article

Related Articles:

Tags | Bomb It, Distribution, Film Festivals, Marketing, Self Distribution