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Indies still looking for Internet equation

Internet distribution is maturing but has there been any viable Online model of distribution for independents?

…If only more indie filmmakers could sell as many Internet downloads as “Helvetica,” the future of indie distribution might look more promising. Gary Hustwit’s documentary about the ubiquitous font has taken in a six-figure sum from its showing on iTunes at $9.99 per download.

But while more success stories are starting to be seen, the indie download business is still having problems gaining traction. The power of the Internet was supposed to level the playing field on which independent filmmakers and studios compete for audiences. So what happened?

— Variety.com | Read The Full Article

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Tags | Apple, Distribution, Helvetica, Hulu, Indies, Internet, iTunes, online distribution, Variety