More animations by Drew Berry showing molecular processes:

http://youtu.be/HUSDvSknIgI

From the producers of 300 and visionary director Tarsem Singh, Tippett Studio is creating breathtaking imagery and animation for this November 2011 release.

In Immortals, the ruthless King Hyperion, played by Mickey Rourke, leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Henry Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

Tippett Studio created the Titans of Hyperion’s army under the supervision of Matt Jacobs./blockquote>

]]> http://filmmakeriq.com/2011/11/making-of-immortals/feed/ 0 http://filmmakeriq.com/2011/10/the-science-and-future-of-3d-films-with-legend3d-founder-dr-barry-sandrew/ http://filmmakeriq.com/2011/10/the-science-and-future-of-3d-films-with-legend3d-founder-dr-barry-sandrew/#comments Thu, 27 Oct 2011 17:10:35 +0000 John P. Hess http://filmmakeriq.com/?p=9347 In this three part article for Forbes Magazine, Mark Hughes explores the details and challenges of 3d films with Dr. Barry Sandrew whose company helped add dimension (at least in a spatial sense) to Alice in Wonderland, Transformers: Dark of the Moon, Green Lantern, Pirates of the Caribbean: On Stranger Tides, Conan the Barbarian, Priest, and The Smurfs.

Part 1

…An interesting thing to understand about 3D movies is that when you watch a 3D film, you are not experiencing “true” 3D at all. As Dr. Sandrew explains, “If we attempt to focus on a blurry object in the foreground [in a 3D film], our brains have the expectation that our eyes will resolve it into focus and that it will become sharp and clear as it is in real life. Of course, that does not happen in a 3D movie, nor should it.”

His point about why it shouldn’t happen is important, because as he puts it, “If there is a foreground element in a shot that is blurry, it exists that way because the director wants the audience to focus its attention elsewhere.” He goes on to note that since shifting our gaze won’t make blurry objects sharper and clearer, “it then immediately forces us to re-direct our attention toward what the director originally intended, and eventually, we learn how to correctly experience the film in 3D.” In this way, he notes, 3D serves the film director’s desire to direct audiences’ attention to different parts of the storytelling process.

— Forbes.com | Read The Full Article Part 1

Part II

…“Worldwide, the performance of 3D movies has been extremely strong during the past two years,” Dr. Sandrew stated. “Despite that fact, it?s not uncommon to have one commentator looking at the box office numbers as proof 3D is ?fading’, while another, relying upon the same data, interprets it as proof that 3D is ?hot? and ?on the rise.?”

“The reality of what has been happening,” he said, “though not without a few negative instances, is positive growth for 3D worldwide. According to the-numbers.com, six of the top 10 highest grossing movies of all time are 3D films that were released since Avatar in 2009. That represents $8.361 billion of gross revenue over the past two years or 63% of the total gross from the top 10 films of all time. If 3D didn’t add anything to the movie-going experience, would 40% to 60% of $8.361 billion worth of moviegoers make the choice to pay a premium price to see the 3D version of a movie? I don’t think so.”

— Forbes.com | Read The Full Article Part II

Part III

…“When it comes to 3D, everyone is still in a learning phase,” Dr. Sandrew stated. “Some directors who understand the medium are aided by truly knowledgeable stereographers at every stage of their productions, and then there are other directors, who also have a sensitivity toward 3D that prefer to use a stereographer only in a post production mode. In any visual effects-heavy film, the mastery of the director and cinematographer/stereographer is key to the creation of good or exceptional visuals, and this reliance on both technical and creative expertise is not any different in 3D. 3D offers the filmmaker an unprecedented ability to influence the memory, emotions and even primitive survival instincts of the audience in a manner that is impossible in 2D. When employed correctly and strategically, and when the appropriate knowledge base is leveraged, 3D can be a very powerful creative medium for the director.”

— Forbes.com | Read The Full Article Part III

]]> http://filmmakeriq.com/2011/10/the-science-and-future-of-3d-films-with-legend3d-founder-dr-barry-sandrew/feed/ 0 http://filmmakeriq.com/2011/10/touchable-3d-character-projected-into-a-real-environment/ http://filmmakeriq.com/2011/10/touchable-3d-character-projected-into-a-real-environment/#comments Wed, 12 Oct 2011 09:05:58 +0000 Dennis http://filmmakeriq.com/?p=9146 RePro3D, developed by a research group at Keio University, is a multi-perspective, naked eye 3D display in which viewers can touch a 3D character floating in midair.

The touchable 3D display is a combination of three elements. A mechanically-controlled model environment, a tactile interface and a glasses-free 3D integral imaging display.

VIA: DigInfo TV

]]> http://filmmakeriq.com/2011/10/touchable-3d-character-projected-into-a-real-environment/feed/ 2 http://filmmakeriq.com/2011/10/the-pixar-story/ http://filmmakeriq.com/2011/10/the-pixar-story/#comments Thu, 06 Oct 2011 09:05:31 +0000 Dennis http://filmmakeriq.com/?p=9047 A look at the first years of Pixar Animation Studios – from the success of “Toy Story” and Pixar’s promotion of talented people, to the building of its East Bay campus, the company’s relationship with Disney, and its remarkable initial string of eight hits.

The contributions of John Lasseter, Ed Catmull and Steve Jobs are profiled. The decline of two-dimensional animation is chronicled as three-dimensional animation rises. Hard work and creativity seem to share the screen in equal proportions.

]]> http://filmmakeriq.com/2011/10/the-pixar-story/feed/ 1 http://filmmakeriq.com/2011/10/introducing-avid-motion-graphics/ http://filmmakeriq.com/2011/10/introducing-avid-motion-graphics/#comments Wed, 05 Oct 2011 09:05:31 +0000 Dennis http://filmmakeriq.com/?p=9011 Avid Technology Inc. has unveiled Avid Motion Graphics, the company’s new next-generation graphics platform that’s set to replace Deko in its lineup.

In today’s highly-competitive, image-dominated media industry, media producers need to create stunning visual imagery that cuts through the clutter, streamline their workflows to reduce costs, and build strong brand recognition.

Avid Motion Graphics™ is a next-generation graphics platform built on a revolutionary rendering engine that lets everyone involved in graphics development make the most of their media.

With Avid Motion Graphics:

Designers can quickly and easily light up their screens with stunning imagery that creates exhilarating visual experiences
Journalists can incorporate those graphics into their story-telling, leveraging agile integrations with news and automation workflows
Business owners can streamline their workflows to save time and money, and build strong memorable brand identities

Key Advantages

Create stunning imagery

From character generation to full 3D animations, customers can create stunning imagery with a complete next-generation creative toolset, featuring an advanced real-time 2D/3D rendering engine accelerated by the latest GPU technology.
Faster-to-air

Customers can quickly get high-quality content to air with tightly-integrated creative workflows incorporating high-demand graphics tools from both Avid and third-party vendors, industry standard technologies, and plug-ins.
Easier-to-use

Designed for a wide range of customers from novice to veteran, customers can take advantage of a platform that is easy to use and learn.
Deko product family support

No one gets left behind. Avid Motion Graphics incorporates a bridge to the existing Deko product family, making it easy for users to migrate their assets to the new Avid Motion Graphics platform and make that transition at their own pace.

Applications

The all new Avid Motion Graphics architecture provides the foundation for a wide array of market applications, including news, sports, live events, post production, and channel branding.
Service and Support

Avid provides a 360 ecosystem of service and support for Avid Motion Graphics, from consultative services and implementation to ongoing support and training. As with every Avid solution, Avid Motion Graphics is designed to serve as an integral part of an open, collaborative, end-to-end architecture enabling Avid customers to make the most of their media the world over.

Avid Motion Graphics | Read More

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