Posted on July 24, 2008 in Marketing | 4 Comments
Here is a neat little free application we found from a user on Withoutabox.com. EZLeaves allows you to quickly and easily generate custom festival laurel leave images.
Features include:
Choose from four different laurel leave styles
Use any system-defined font
Export to JPG, BMP or GIF with custom quality and transparency (GIF only) settings
Export to custom [...]
Posted on July 22, 2008 in Marketing | No Comments
For years, the MPAA has prohibited weapons from being pointed at the “viewer” in advertising, presumably for fear that it will freak them out. That’s why they told the director of Watchmen, Zack Snyder, that he couldn’t have a guy pointing a gun at the audience in the trailer. Snyder replaced the gun with a [...]
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Posted on July 20, 2008 in Film Festivals | No Comments
From Here to Awesome is a discovery and distribution film festival for more info visit fromheretoawesome.com.
How the festival works from fromheretoawesome on Vimeo.
Posted on July 20, 2008 in Selling Your Film | No Comments
Panel discussion from the Big Apple Film Festival featuring:
- Aaron Levine (moderator), Film Division Manager at Gen Art
- Peter Goldwyn, Vice President Acquisitions Samuel Goldwyn Films
- Clémence Taillandier, Head of Theatrical Sales, Zeitgeist Films
- Erik Davis Managing Editor, Cinematical.com
- Brian Chirls (Distribution and Marketing Manager, Four Eyed Monsters)
Posted on July 15, 2008 in Marketing | No Comments
Along with providing a sample merchandising agreement, Entertainment Attorney Mark Litwak discusses the basics of movie merchandising and product placement.
…Whether you view Toy Story as nothing more than a thinly disguised commercial hawking toys to youngsters, or you see the movie as a creative masterpiece that smartly capitalizes on spin-off opportunities, there is no doubt [...]
Posted on July 14, 2008 in Marketing | No Comments
Having met many fools in this industry I would never use the term “fool-proof,” but they are some excellent self marketing tips nonetheless. :)
…Marketing your independent film is the toughest, most time-consuming and most expensive part of the filmmaking process.
You think making the movie was tough? You ain’t seen nothing yet.
Now that the film is [...]
Posted on July 14, 2008 in Selling Your Film | No Comments
About a year old, this guide by Scott Kirsner of CinemaTech is still is a useful starting point guide for filmmakers wanting to distribute their film online.
…New revenue opportunities are emerging with the recent boom in video viewing on the Web. On this chart, I’ve tried to list the Web sites that are most [...]
Posted on July 13, 2008 in Selling Your Film | No Comments
John August replies to Mark Gill’s LA Time’s article “The sky is falling on indie film.” In the process he discusses his independent film “The Nines,” the roll of Sundance in the indie film world, the realities, the future and other great advice for anyone wanting to distribute their small film. Some may [...]
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Posted on July 10, 2008 in Selling Your Film | No Comments
by Phil Hall
In his new book, Independent Film Distribution, film journalist Phil Hall offers an unflinching look into the world of independent film distribution. In the excerpt below, Phil interviews expert Gregory Hatanaka, who provides a bevy of insider tips for filmmakers seeking a distribution deal.
Q: Do you recommend that filmmakers approach distributors with unsolicited [...]
Posted on July 8, 2008 in Marketing | 1 Comment
Here is a cool tutorial showing you how to create a “Sin City” style poster in Photoshop.
…Sin City was a really cool movie, at least visually. I really liked the stylish scenes and colors. A few months ago I saw a poster of another Frank Miller movie called “The Spirit.” The poster is titled “My [...]
Posted on July 6, 2008 in Selling Your Film | No Comments
From – arincrumley:
Susan and I were a part of this panel moderated by Liz Rosenthal and including Lance Weiler, Jeremy Nathan and Matt Hanson as we all spoke about our thoughts on the future of distribution. Some good audience questions sparked an interesting dialog that closed out the day. People were pretty exhausted as I’m [...]
Posted on July 4, 2008 in Marketing | No Comments
Science Daily Week published a study by assistant professor Vanessa Patrick (University of Georgia) along with co-authors Debbie MacInnis and C. Whan Park (University of Southern California): “Marketing: Too Much Hype Backfires.” The study shows that “people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected.”
…Marketing [...]
Posted on May 29, 2008 in Marketing | 1 Comment
An independent filmmaker discusses how to get the best cover artwork for your movie in this free instructional video clip.
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Posted on May 29, 2008 in Film Festivals | No Comments
By: Jeremy Coon (producer, “Napoleon Dynamite”)
Based on my observations, the biggest mistake independent filmmakers make is not having a realistic strategy for the sale and distribution of their film. Plenty focus on raising money and the many physical aspects of producing their film, which are all extremely important, but they don’t give enough thought [...]
Posted on May 29, 2008 in Selling Your Film | No Comments
By Stacey Parks
Finding foreign distribution for your independent film is an entirely different beast than finding domestic distribution. While it’s true that foreign distribution used to be responsible for 70% of the sales that were made on a film, unfortunately the same is not true today. Once upon a time you could rely on good [...]
