Posted on August 14, 2008 in Marketing | 1 Comment
Konstan, a professor at the University of Minnesota, is just one of dozens of academic researchers trying to solve the problem of understanding your likes and dislikes.
…If pressed, Joe Konstan will admit that he watches “fewer than two movies a year.” Yet Konstan has spent more than a decade creating software that attempts to [...]
Posted on July 29, 2008 in Marketing | No Comments
20 percent of cinema-goers make up their mind what to see in the lobby of the cinema. Stephen Burdge at Empire Design tries to make sure you go and see one of his, through the oldest medium of all. The poster.
…Stephen studied graphic design at St Martin’s College, London. He worked at design company The [...]
Posted on July 24, 2008 in Marketing | 4 Comments
Here is a neat little free application we found from a user on Withoutabox.com. EZLeaves allows you to quickly and easily generate custom festival laurel leave images.
Features include:
Choose from four different laurel leave styles
Use any system-defined font
Export to JPG, BMP or GIF with custom quality and transparency (GIF only) settings
Export to custom [...]
Posted on July 22, 2008 in Marketing | No Comments
For years, the MPAA has prohibited weapons from being pointed at the “viewer” in advertising, presumably for fear that it will freak them out. That’s why they told the director of Watchmen, Zack Snyder, that he couldn’t have a guy pointing a gun at the audience in the trailer. Snyder replaced the gun with a [...]
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Posted on July 15, 2008 in Marketing | No Comments
Along with providing a sample merchandising agreement, Entertainment Attorney Mark Litwak discusses the basics of movie merchandising and product placement.
…Whether you view Toy Story as nothing more than a thinly disguised commercial hawking toys to youngsters, or you see the movie as a creative masterpiece that smartly capitalizes on spin-off opportunities, there is no doubt [...]
Posted on July 14, 2008 in Marketing | No Comments
Having met many fools in this industry I would never use the term “fool-proof,” but they are some excellent self marketing tips nonetheless. :)
…Marketing your independent film is the toughest, most time-consuming and most expensive part of the filmmaking process.
You think making the movie was tough? You ain’t seen nothing yet.
Now that the film is [...]
Posted on July 8, 2008 in Marketing | 1 Comment
Here is a cool tutorial showing you how to create a “Sin City” style poster in Photoshop.
…Sin City was a really cool movie, at least visually. I really liked the stylish scenes and colors. A few months ago I saw a poster of another Frank Miller movie called “The Spirit.” The poster is titled “My [...]
Posted on July 4, 2008 in Marketing | No Comments
Science Daily Week published a study by assistant professor Vanessa Patrick (University of Georgia) along with co-authors Debbie MacInnis and C. Whan Park (University of Southern California): “Marketing: Too Much Hype Backfires.” The study shows that “people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected.”
…Marketing [...]
Posted on May 29, 2008 in Marketing | 1 Comment
An independent filmmaker discusses how to get the best cover artwork for your movie in this free instructional video clip.
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Posted on April 9, 2008 in Marketing | No Comments
Here is a great article in Variety by Anne Thompson on new ways of marketing and distributing niche documentaries. The focuses of the article is mainly on “In the Crease” and “Kicking It,” two sports documentaries.
…In March 2005, Matt Gannon and Michael Sarner, former acquisition and marketing execs at Fox Searchlight and United Artists, [...]
Posted on March 18, 2008 in Marketing | No Comments
Moviegoers aren’t being gouged when they pay big bucks for popcorn, says economist Ricard Gil.
Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and candy. Are moviegoers just being gouged?
New research from Stanford and the University of California, Santa Cruz suggests that there is a method to theaters’ [...]
