FilmmakerIQ.com » Marketing http://filmmakeriq.com Fri, 10 Feb 2012 18:57:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 TEDxVictoria – Crowdfunding 101 http://filmmakeriq.com/2012/01/tedxvictoria-crowdfunding-101/ http://filmmakeriq.com/2012/01/tedxvictoria-crowdfunding-101/#comments Thu, 12 Jan 2012 19:03:11 +0000 John P. Hess http://filmmakeriq.com/?p=10451 Victoria Westcott shares the five simple lessons from her childhood and how they apply crowdfunding, including raising $20k for her first feature film “Locked in a Garage Band”

]]> http://filmmakeriq.com/2012/01/tedxvictoria-crowdfunding-101/feed/ 0 Does ‘Devil Inside’ suggest a new studio-filmmaker relationship? http://filmmakeriq.com/2012/01/does-devil-inside-suggest-a-new-studio-filmmaker-relationship/ http://filmmakeriq.com/2012/01/does-devil-inside-suggest-a-new-studio-filmmaker-relationship/#comments Tue, 10 Jan 2012 10:00:13 +0000 John P. Hess http://filmmakeriq.com/?p=10413 “The Devil Inside” topped the box office despite being universally panned by critics and audiences alike. Steven Zeitchik takes a look at this low budget film that had the muscle of Paramount Studios behind it.

“Devil,” an exorcism tale that an obscure filmmaker named William Brent Bell made on a shoestring before a pair of Hollywood producers helped him sell it to Paramount, featured no stars. Nor did it boast any festival-enabled grass-roots support a la “Saw” or “Paranormal Activity.” And critics? Forget about them. They gave the film — which uses the shopworn “Blair Witch”-like found-footage conceit to tell of a woman who travels to Italy to explore the mystery of her murderous and possessed mother — a 7% Fresh rating on Rotten Tomatoes.

Yet the film attracted a constituent base that would make any Republican nominee envious. So robust was its audience, in fact, that “Devil” not only won the weekend with an eye-popping $34.5 million — it became the third-biggest January opening in history.

That would have been an astonishing feat even if the movie hadn’t been so vehemently disliked; as it was, the numbers were even more impressive. (By comparison, the 2009 Cameron Diaz thriller “The Box,” the last wide release to be given the scarlet “F” by CinemaScore respondents, opened only to $7.5 million.)

The “Devil” base was not only strong, it was hidden — so much so that pre-release projections underestimated the total audience by as much as half.

— LA Times Blog | Read The Full Article

]]> http://filmmakeriq.com/2012/01/does-devil-inside-suggest-a-new-studio-filmmaker-relationship/feed/ 0 Cliché Movie Poster Mosaics http://filmmakeriq.com/2011/11/cliche-movie-poster-mosaics/ http://filmmakeriq.com/2011/11/cliche-movie-poster-mosaics/#comments Thu, 17 Nov 2011 09:05:24 +0000 Dennis http://filmmakeriq.com/?p=9617 Have you ever noticed that movie posters always seem the same? French film distributor Christophe Courtois painstakingly compiled these hilarious film poster clichés into mosaics.

Here are some of my favorites. You can find many more here, compiled by Christophe Courtois.

]]> http://filmmakeriq.com/2011/11/cliche-movie-poster-mosaics/feed/ 0 How Movie Money Works http://filmmakeriq.com/2011/11/how-movie-money-works/ http://filmmakeriq.com/2011/11/how-movie-money-works/#comments Thu, 10 Nov 2011 01:09:14 +0000 John P. Hess http://filmmakeriq.com/?p=9496 In Script Notes, John August and Craig Mason talk about how the money flows in a Hollywood Studio and how a theoretical movie studio can make money even if the last 20 pictures it releases looses money.

Here’s a cheat sheet they created to follow along with the terms:

]]> http://filmmakeriq.com/2011/11/how-movie-money-works/feed/ 1 50 Star Wars Vintage Toy Commercials http://filmmakeriq.com/2011/09/50-star-wars-vintage-toy-commercials/ http://filmmakeriq.com/2011/09/50-star-wars-vintage-toy-commercials/#comments Tue, 27 Sep 2011 09:15:15 +0000 Dennis http://filmmakeriq.com/?p=8911 If you are feeling nostalgic for the your old classic Star Wars toys, look no further because we rounded up over 50 vintage commercials. If you are too young to be feeling nostalgic, get off my lawn and get a job hipster! That makes me think if I still had my old toys I could sell them now and retire. Damn you mom and your garage sale!

The Kenner toy company produced a line of Star Wars action figures based on characters in the original Star Wars movie trilogy. Over 90 unique action figures were produced and sold from 1978 to 1985, during which time over 300 million Star Wars action figures were sold. Although the original Star Wars film had been released in May 1977, Kenner were unprepared for the unprecedented response to the film and the high demand for toys. Therefore, they missed the lucrative Christmas market, but instead sold an “Early Bird Certificate Package” (informally known as the Empty Box promotion) which included a certificate which could be mailed to Kenner and redeemed for four Star Wars action figures as soon as they were released in early 1978.[1] The box also contained a diorama display stand, some stickers, and a Star Wars fan club membership card. Kenner’s success with the Star Wars line motivated creators of other action-adventure movies to market their own action figure line.

Wikipedia | Kenner Star Wars action figures

Image by Solo

]]> http://filmmakeriq.com/2011/09/50-star-wars-vintage-toy-commercials/feed/ 0 Puppets Explain How TV Ratings Work http://filmmakeriq.com/2011/09/puppets-explain-how-tv-ratings-work/ http://filmmakeriq.com/2011/09/puppets-explain-how-tv-ratings-work/#comments Tue, 20 Sep 2011 09:15:04 +0000 Dennis http://filmmakeriq.com/?p=8837 ESPN working with creative agency JESS3 created this animated short that explains the TV ratings process reminiscent of “Schoolhouse Rock,” meets “Sesame Street.”

]]> http://filmmakeriq.com/2011/09/puppets-explain-how-tv-ratings-work/feed/ 0 10 New Rules for the Film Industry http://filmmakeriq.com/2011/09/10-new-rules-for-the-film-industry/ http://filmmakeriq.com/2011/09/10-new-rules-for-the-film-industry/#comments Fri, 16 Sep 2011 09:30:35 +0000 John P. Hess http://filmmakeriq.com/?p=8785 Thomas Mai – film consultant and professional speaker talks about the 10 new rules in 10 minutes for the film industry and all the great possibilities for film makers today.

From Shareplay:

]]> http://filmmakeriq.com/2011/09/10-new-rules-for-the-film-industry/feed/ 0 13 Examples of Why DVD Bootleggers are More Honest than Hollywood Studios http://filmmakeriq.com/2011/08/13-examples-of-why-dvd-bootleggers-are-more-honest-than-hollywood-studios/ http://filmmakeriq.com/2011/08/13-examples-of-why-dvd-bootleggers-are-more-honest-than-hollywood-studios/#comments Wed, 31 Aug 2011 09:15:40 +0000 Dennis http://filmmakeriq.com/?p=8577 We have all seen those glowing reviews of crap movies by “critics” you never heard of, whose name is in such small print their legal department must have created the font. These shinning examples of bad bootleg DVDs shows sometimes you need to step outside the law to get a little honesty in movie marketing.

They where created by non-English speaking bootleggers getting quotes off the interwebs not realizing many are horribly negative then pastes the quotes on the package heedless of the content.

You can find these and other Crappy Bootleg DVD Covers in their Flickr pool.

“Not as good as the first one, but OK”

“…to be endured rather than enjoyed…”

“A really bad soap opera… “

“…irritating and toothless…”

“…terrible movie…”

“Dated and only intermittently funny.”

“…trying too hard to make the film work.”

“It’s just innocuous.”

“A piece of fectly Purement”

“…pretentious, confusing, dull and shocking…”

“…Good but not great”

“…the inexperience shows.”

“…Too self-absorbed…”

]]> http://filmmakeriq.com/2011/08/13-examples-of-why-dvd-bootleggers-are-more-honest-than-hollywood-studios/feed/ 0 Are you Ready for the Transmedia Revolution? http://filmmakeriq.com/2011/08/are-you-ready-for-the-transmedia-revolution/ http://filmmakeriq.com/2011/08/are-you-ready-for-the-transmedia-revolution/#comments Tue, 23 Aug 2011 09:30:43 +0000 John P. Hess http://filmmakeriq.com/?p=8454 Transmedia is one of those new buzz words describing stories told through various mediums. In this two part article, Rich Fahle looks at the push for Transmedia stories and how you can use it to further brand your product.

Part I

…Once a collection of siloed channels with their own unique agendas, media formats like paper books, DVD movies, websites, and online video are now evolving and blending together, with end users increasingly making less distinction between the media types and platforms that are now woven into our daily media routine.

This fundamental shift in consumption has given rise to the idea of transmedia: stories told and delivered in a platform-agnostic world, blending story elements seamlessly between various engagement points.

— Video-Commerce.org | Read The Full Article

Part II

…As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the way we live and communicate now, crossing freely from one conversational medium to the next, engaging and sharing in different ways within the daily flow of our digital lives.

With a thoughtfully architected transmedia experience, we’re no longer forced to leave our favorite stories behind when moving between devices, screens or locations. Rather, we can carry our stories with us from platform to platform, adding layers of engagement at each stop along the way.

— Video-Commerce.org | Read The Full Article

]]> http://filmmakeriq.com/2011/08/are-you-ready-for-the-transmedia-revolution/feed/ 0 Branding tips for Online Video Creators http://filmmakeriq.com/2011/06/branding-tips-for-online-video-creators/ http://filmmakeriq.com/2011/06/branding-tips-for-online-video-creators/#comments Thu, 23 Jun 2011 10:01:27 +0000 John P. Hess http://filmmakeriq.com/?p=7581 Daisy Whitney interviews Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand’s creative vision, and how to capitalize on Web storytelling in this week’s New Media Minute.

From: Content Creation & Video Advertising Tips For Video Producers

]]> http://filmmakeriq.com/2011/06/branding-tips-for-online-video-creators/feed/ 0