Posted on April 12, 2012 in Marketing | No Comments
Its the ultimate goal – the dream of marketing. Going Viral is what everyone strives for but no one really has a handle on. Here are a few examples of pieces of the production puzzle that can be used to get your audience to become an active participant in your film’s marketing.
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Posted on February 26, 2012 in Marketing, Trailers | 1 Comment
In a world of hyped-up movie advertising comes one video that dares to tell the truth about the history of coming attractions. David Morgan of CBS News reports.
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Posted on February 20, 2012 in Marketing | No Comments
In 1927 the MPAA (then called the Motion Picture Producers and Distributors of America) made a list of what they called “The Dont’s and Be Carefuls.” It contained 11 things that should never appear in a film “irrespective of the manner in which they are treated” (“Don’ts”), and 25 things where “special care be exercised” before being included (“Be Carefuls”).
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Posted on February 20, 2012 in Marketing, Selling Your Film | 2 Comments
Zyzzyx Road is a independent film made in 2006 with a budget of $1.2 million. Even though it stared Tom Sizemore and Katherine Heigl, it is notoriously on record as the lowest grossing film of all time with a grand total of $30 in ticket sales.
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Posted on January 12, 2012 in Financing, Marketing | No Comments
Victoria Westcott shares the five simple lessons from her childhood and how they apply crowdfunding, including raising $20k for her first feature film “Locked in a Garage Band”
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Posted on January 10, 2012 in Marketing | No Comments
“The Devil Inside” topped the box office despite being universally panned by critics and audiences alike. Steven Zeitchik takes a look at this low budget film that had the muscle of Paramount Studios behind it.
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Posted on November 17, 2011 in Marketing | No Comments
Have you ever noticed that movie posters always seem the same? French film distributor Christophe Courtois painstakingly compiled these hilarious film poster clichés into mosaics.
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Posted on November 9, 2011 in Filmmaking 360, Financing, Marketing | 1 Comment
In Script Notes, John August and Craig Mason talk about how the money flows in a Hollywood Studio and how a theoretical movie studio can make money even if the last 20 pictures it releases looses money.
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Posted on September 27, 2011 in Featured, Marketing | No Comments
If you are feeling nostalgic for the your old classic Star Wars toys, look no further because we rounded up over 50 vintage commercials. If you are too young to be feeling nostalgic, get off my lawn and get a job hipster!
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Posted on September 20, 2011 in Filmmaking 360, Marketing | No Comments
ESPN working with creative agency JESS3 created this animated short that explains the TV ratings process reminiscent of “Schoolhouse Rock,” meets “Sesame Street.”
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Posted on September 16, 2011 in Filmmaking 360, Marketing | No Comments
Thomas Mai – film consultant and professional speaker talks about the 10 new rules in 10 minutes for the film industry and all the great possibilities for film makers today.
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Posted on August 31, 2011 in Marketing | No Comments
These shinning examples of bad bootleg DVDs shows sometimes you need to step outside the law to get a little honesty in movie marketing.
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Posted on August 23, 2011 in Filmmaking 360, Marketing | No Comments
Transmedia is one of those new buzz words describing stories told through various mediums. In this two part article, Rich Fahle looks at the push for Transmedia stories and how you can use it to further brand your product.
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Posted on June 23, 2011 in Marketing | No Comments
Daisy Whitney interviews Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand’s creative vision, and how to capitalize on Web storytelling in this week’s New Media Minute.
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Posted on June 15, 2011 in Marketing | No Comments
With the novelty of Digital 3D beginning being to wear off we decided to take a romp through the history of aroma-media from 1906 to today with Michael Markman.
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