Posted on August 24, 2010 in Internet, Marketing | No Comments
No one needs to tell you Facebook is a powerful social network, but how do you leverage the sites hundreds of millions of visitors? Social Media expert Linda Nelson can help with these 5 tips for filmmakers on getting the most out of Facebook.
Learn More
Posted on July 6, 2010 in Marketing | No Comments
Film producer Ted Hope discusses what it means to be a filmmaker in today’s ever-evolving digital world. In part one, he focuses on the current paradigm shift toward self distribution and fan-base aggregation, citing Kevin Kelly’s “1,000 True Fans” model. In part two he talks about a much needed collaboration between filmmakers and web savvy content creators.
Learn More
Posted on May 17, 2010 in Contracts and Law, General Production, Marketing | No Comments
By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The challenge for the film producer is that potential distributors may have different goals regarding the marketing of the project. If the pre-release campaign does not work, the failed marketing will add an additional impediment to the sale of the film. In essence, the independent producer needs two [...]
Posted on April 22, 2010 in Digital Effects, Featured, Marketing | 3 Comments
In Life you only have one opportunity to make a first impression, your film is no exception. Before someone sees your film they most likely will see your poster, cover art or website. Those quick first impressions could mean the difference between success and failure.
We’ve searched the internets to bring you the largest collection of [...]
Posted on April 14, 2010 in Contracts and Law, Legal & Copyright, Marketing | No Comments
Although film is an expressive art form, it is also an increasingly international and highly commercial business. As a result, filmmakers should be very selective regarding choices to use a third party’s property—copyrighted works, trademarks, readily identified individual names or corporate names—without express permission. Permission is not always difficult to come by. Without the express permission, the errors and omissions insurance may be drafted to exclude any liability for the use of such content, and the lack of coverage may discourage distributors or exhibitors from buying or showing the work.
Learn More
Posted on January 11, 2010 in Marketing | No Comments
Eric Gruendemann and Rick Jacobson discuss how they approached the design of the poster for their indie film: Bitch Slap.
…Rick: Smoking hot chicks kicking ass – and gritty fun. We’ve all been to DVD stores and seen bad artwork after bad artwork, and we didn’t want to fall into that trap. We didn’t want to [...]
Learn More
Posted on December 6, 2009 in General Screenwriting, Marketing | No Comments
Screenwriter John August offers a few points of advice to a reader asking a question about creating niche market films.
…What is your take on the Christian movie scene?
I am new to all of this and just finished up a treatment for a Christian movie. I have been doing some research now on a few specific [...]
Posted on November 24, 2009 in Contracts and Law, Internet, Marketing | No Comments
By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The rules for creating, marketing and distributing films derive from a host of different sources. The Academy of Motion Picture Arts and Sciences controls the rules for the Academy Awards statuette, the Oscar, while collective bargaining agreements with various trade unions require that their members participate only in [...]
Posted on November 5, 2009 in Marketing, Selling Your Film | No Comments
Scott Kirsner interviews distribution expert Peter Broderick at the 2009 Sundance Film Festival. The focus: how the distribution and marketing of independent film is changing.
VIA: Scott Kirsner
Posted on October 15, 2009 in Marketing, Off Topic | 1 Comment
Life lessons from an ad man: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland at the TED Conference makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences [...]
Learn More
Posted on October 5, 2009 in Marketing, Selling Your Film | 1 Comment
Selling Secrets of the Selling Trade
by American Writers & Artists Institute
You’ve slaved over every syllable to make it memorable. Your manuscript spills over with high ideas, scathing wit and a dash of drama that would send even the coldest executive producer groping for a box of Kleenex.
Yet, for the life of you, you can’t get [...]
Posted on September 30, 2009 in Marketing | No Comments
Freebies are a part of the entertainment world – but how much can you give away and still protect the money-making potential of your film?
…Any sentient being would agree that you need to make free a part of your strategy these days: a free collection of behind-the-scenes footage, a free song from your soundtrack, [...]
Learn More
Posted on June 9, 2009 in Marketing | No Comments
Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor’s experiments, examining what has worked and what has not – and why.
Speaker: Michael Masnick (Editor/President [...]
Posted on May 24, 2009 in Marketing | No Comments
Paul from Self Reliant Film shows us how to use Google to help your fans find your next screening.
…After my recent post, which mapped out the past and upcoming Quick Feet, Soft Hands television screenings, some folks at ITVS asked if I wouldn’t mind sharing how I made the map so that they could encourage [...]
Learn More
Posted on April 17, 2009 in Marketing | No Comments
Film Specific founder, Stacey Parks, discusses the theatrical distribution model during a workshop at the 2008 Raindance Film Festival.
via: FilmSpecific
