Archive | Marketing RSS feed for this section

MobMov Guerrilla Drive-ins

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

MobMov.org is a group that is trying to bring the drive-in experience back to the people. They show movies for free on mobile, car-mounted projectors. The shows are organized “underground” via the Internet, email and text. Filmmakers won’t make money directly from MobMov or other “Guerrilla Drive-ins”, but it maybe a great way to [...]



Tags | , , , , , , ,

Audience Building Tools

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Brian Chirls discuss a strategy for picking and using tools to build an audience for your film on the Internet. Make sure you checkout a list of tools on his website here: Chirls.com



Tags | , , , , , , , , , , , , , , ,

The Taste of Others

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 4 out of 5)
Loading ... Loading ...

Konstan, a professor at the University of Minnesota, is just one of dozens of academic researchers trying to solve the problem of understanding your likes and dislikes. …If pressed, Joe Konstan will admit that he watches “fewer than two movies a year.” Yet Konstan has spent more than a decade creating software that attempts to [...]



Tags | , , ,

Interview With Stephen Burdge - Film Poster Designer

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

20 percent of cinema-goers make up their mind what to see in the lobby of the cinema. Stephen Burdge at Empire Design tries to make sure you go and see one of his, through the oldest medium of all. The poster. …Stephen studied graphic design at St Martin’s College, London. He worked at design company The [...]



Tags | , , ,

Generate Custom Film Festival Laurel Leaves

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Here is a neat little free application we found from a user on Withoutabox.com. EZLeaves allows you to quickly and easily generate custom festival laurel leave images. Features include: Choose from four different laurel leave styles Use any system-defined font Export to JPG, BMP or GIF with custom quality and transparency (GIF only) settings Export to custom [...]



Tags | , , , , ,

Movie Merchandising & Product Placement

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Along with providing a sample merchandising agreement, Entertainment Attorney Mark Litwak discusses the basics of movie merchandising and product placement. …Whether you view Toy Story as nothing more than a thinly disguised commercial hawking toys to youngsters, or you see the movie as a creative masterpiece that smartly capitalizes on spin-off opportunities, there is no doubt [...]



Tags | , , , , , ,

7 Fool-proof indie film marketing tactics

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Having met many fools in this industry I would never use the term “fool-proof,” but they are some excellent self marketing tips nonetheless. :) …Marketing your independent film is the toughest, most time-consuming and most expensive part of the filmmaking process. You think making the movie was tough? You ain’t seen nothing yet. Now that the film is [...]



Tags | , ,

Design a Sin City Style Poster

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 3.5 out of 5)
Loading ... Loading ...

Here is a cool tutorial showing you how to create a “Sin City” style poster in Photoshop. …Sin City was a really cool movie, at least visually. I really liked the stylish scenes and colors. A few months ago I saw a poster of another Frank Miller movie called “The Spirit.” The poster is titled “My [...]



Tags | , , , , , ,

Too Much Hype Backfires

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Science Daily Week published a study by assistant professor Vanessa Patrick (University of Georgia) along with co-authors Debbie MacInnis and C. Whan Park (University of Southern California): “Marketing: Too Much Hype Backfires.” The study shows that “people take notice when they feel worse than they thought they would, but—oddly—not when they feel better than expected.” …Marketing [...]



Tags | , , ,

Designing Cover Artwork for an Indie Film

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.5 out of 5)
Loading ... Loading ...

An independent filmmaker discusses how to get the best cover artwork for your movie in this free instructional video clip.



Tags | , , , , ,
12

The Last 30 Articles