FilmmakerIQ.com

Indie Poster Design for “Bitch Slap”

Eric Gruendemann and Rick Jacobson discuss how they approached the design of the poster for their indie film: Bitch Slap.

…Rick: Smoking hot chicks kicking ass - and gritty fun. We’ve all been to DVD stores and seen bad artwork after bad artwork, and we didn’t want to fall into that […]

Making Christian movies

Screenwriter John August offers a few points of advice to a reader asking a question about creating niche market films.

…What is your take on the Christian movie scene?
I am new to all of this and just finished up a treatment for a Christian movie. I have been doing some research […]

Content and Control for Online Film

By Jon M. Garon
Gallagher, Callahan & Gartrell, PC
The rules for creating, marketing and distributing films derive from a host of different sources. The Academy of Motion Picture Arts and Sciences controls the rules for the Academy Awards statuette, the Oscar, while collective bargaining agreements with various trade unions require that […]

The Future of Indie Film Distribution: Peter Broderick

Scott Kirsner interviews distribution expert Peter Broderick at the 2009 Sundance Film Festival. The focus: how the distribution and marketing of independent film is changing.
VIA: Scott Kirsner

The Value of Advertising

Life lessons from an ad man: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland at the TED Conference makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and […]

Proven Advertising Techniques Can Make Your Queries & Loglines Stand Out From The Pack

Selling Secrets of the Selling Trade
by American Writers & Artists Institute
You’ve slaved over every syllable to make it memorable. Your manuscript spills over with high ideas, scathing wit and a dash of drama that would send even the coldest executive producer groping for a box of Kleenex.
Yet, for the life […]

What should you give away for Free?

Freebies are a part of the entertainment world - but how much can you give away and still protect the money-making potential of your film?

…Any sentient being would agree that you need to make free a part of your strategy these days: a free collection of behind-the-scenes footage, a […]

Internet Marketing: The Trent Reznor case study

Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor’s experiments, examining what has worked and what has not - […]

How to make a Screening Map with Google

Paul from Self Reliant Film shows us how to use Google to help your fans find your next screening.

…After my recent post, which mapped out the past and upcoming Quick Feet, Soft Hands television screenings, some folks at ITVS asked if I wouldn’t mind sharing how I made the map […]

Theatrical As A Loss Leader

Film Specific founder, Stacey Parks, discusses the theatrical distribution model during a workshop at the 2008 Raindance Film Festival.
via: FilmSpecific