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Redefining Digital Content Distribution

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Ross L. Pruden has republished his lecture “Redefining Digital Content Distribution, or Why Apple is About To Get Its Ass Kicked” from The Conversation in Berkeley in October. It covers license-based digital content distribution and the possible downfall of Apple. …I’m a filmmaker myself, and I’ve spent a long time studying movie distribution so I’m excited [...]



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Interview with the Director of Marketing at TurnHere

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Recent interview with Morgan Brown, Director of Marketing at TurnHere, Inc., Drury Bynum discussed how TH has leveraged a worldwide network of filmmakers to provide one of the most successful online marketing platforms for small businesses to large brands. THE VALUE OF VIDEO: HOW TO MARKET YOUR COMPANY ONLINE from drury bynum on Vimeo. From TurnHere’s Website: TurnHere, [...]



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Cult classics take on the blockbusters

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Here is more evidence that Internet is becoming a viable distribution method for smaller films. Geoffrey Macnab from the Belfast Telegraph looks at how the web is shaking up Hollywood. Suggested by IQ Member Dark Water. …Is the Hollywood blockbuster finally eating itself? As cult movies attract a new audience who download more obscure [...]



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Indie Film Vanishing From Theaters, Flourishing Online

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The Internet means that plenty of movies that will never come to a theater near you are a mouse click away. But someone still has to prove that this business makes sense Want to see a movie this summer? Head to the theaters if you want to see big and loud stuff like “The Dark Knight” [...]



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The Long Tail - Chris Anderson

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You know something is up when an audience member is taking cell phone photos of the presenter’s slides for instant transmittal to a business partner. Chris Anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items of every [...]



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Hollywood’s Digital Graduation

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Click’s editor Richard Taylor investigates how Hollywood is beginning to change the way it distributes and allows people to watch its films. Suggested by Member : Dark Water …Hollywood’s still churning out mega-budget movies, and the fight between what they see as the forces of good and evil continues unabated. Entertainment industry lobbyists are still aggressively pursuing freeloaders. [...]



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Navigating the Digital Divide

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Lance Weiler at Filmmaker Magazine tells you how to distribute your independent film online. …The promise of unlimited choice and shelf space due to an emerging on-demand universe of content has many in the industry struggling to figure out how new media revenue should be divided. This highly contentious issue is at the center of the [...]



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