Filmmaker and Visual effects guru Stu Maschwitz gives his take on the hype coming out of CES over the new 4K TVs and the year of 2014K.

4K TVs

I bet you have a pretty sweet TV. It’s probably big, and bright, and connected to the internet. It plays movies and TV and streams stuff and is probably paper-thin.

And that’s the problem for TV manufacturers. Your TV is more than good enough. But they only make money when you buy a new one (unless they’re Panasonic. selling ad space on their menu screen). So imagine their desperation to get you to think your awesome TV is worth discarding in favor of a new, several-thousand-dollar model.

Oh, wait, you don’t have to imagine—because the annual Consumer Electronic Show (CES) is happening right now in Las Vegas, the land of let’s-see-if-too-much-of-a-bad-thing-turns-out-to-be-a-good-thing.

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