Why 4K Might Not Be the Best Way to Attract Consumers

Dolby exec Pat Griffis shares some recent company research with The Hollywood Reporter.

Dolby

The higher pixel count afforded by Ultra HD TV (also known as 4K) alone might not be the best way to entice consumers to move to a new generation of television.

That was the consensus of the pros in attendance at a recent symposium of the Society of Motion Picture and Television Engineers.

As 4K — including the continued effort of Netflix to experiment with 4K content delivery — has recently been in the news, it seems like an appropriate time to re-examine the topic.

Here’s the basics of the issue: Digital pictures are made up of building blocks called “pixels,” and to improve a picture, the industry can address a few parameters. First, it can add more pixels (known as resolution), for instance with 4K, which represents four times the number of pixels found in today’s HD.

The Hollywood Reporter | Read the Full Article