Harvey Weinstein sent this quick memo to Errol Morris on his appearance on NPR to promote the film “The Thin Blue Line”:
Heard your NPR interview and you were boring. You couldn’t have dragged me to see THE THIN BLUE LINE if my life depended on it.
It’s time you start being a performer and understand the midia
Q: What is this movie about?
A: It’s a mystery that traces an injustice. It’s scarier than NIGHTMARE ON ELM STREET. It’s like a trip to the Twilight Zone. People have compared it to IN COLD BLOOD with humor.
Speak in short one sentence answers and don’t go on with all the legalese. Talk about the movie as a movie and the effect it will have on the audience from an emotional point of view.
If you continue to be boring I will hire an actor in New York to pretend that he’s Errol Morris. If you have any casting suggestions, I’d appreciate that.
Keep it short and keep selling it because that’s what’s going to work for you, your career and the film.
Congratulations on all your good reviews. Let’s make sure the movie is as successful.