Kathryn Arnold sits down with Cindy Nelson-Mullen, Co-CEO of MonteCristo International, an international sales agent/production company, and discussed with her the elements it takes to make a profitable film in this changing economic landscape
CNM: Mostly because the talent is the draw for the consumer. The director is an essential part of the equation in so far as he/she can attract the talent and then deliver a quality film once the talent is in place.
CNM: Distributors are more saavy now, and they want to make sure they will receive a quality film. Therefore, they are looking at ALL the elements involved: subject matter, talent, director, and budget. Because the risk is so high they have to kick the tires a bit, take the project out on a test drive, run their numbers and then make very calculated decisions, that at one time, they made based on a one sheet and pre-determined percentage pricing.
Katheryn Arnold | Read the Full Article