Vimeo has never been a place that censored content, now they’re offering filmmakers a chance to let their audiences know what’s in store.

As the home for exceptional original videos and the people who make them, we have an unflinching belief in the integrity of visual storytelling, including — in some cases — material that may make some viewers uncomfortable. But the truth is that one cannot ignore the naked, the violent, and the swearing when striving to capture the breadth of the human condition. Uncomfortable subjects, even discomfort itself, are essential components of our shared experience, and artists need the freedom to express them.

TL;DR: There are sometimes boobs, blood, and curse words on Vimeo. And other stuff.

Though often essential to artistic expression, so-called “mature content” can be decidedly less essential for certain audiences, such as children, office workers with their computer speakers turned up too loud, and people who’d rather not encounter particular things. To make sure Vimeo remains accessible to all audiences, we’re introducing content ratings, which let viewers know what’s in the video they’re about to watch. All videos on Vimeo will now have a little badge next to their title: “All Audiences,” “Mature,” or “Not Yet Rated.”

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