The Wrap asked nine industry insiders about the state of the Hollywood and what must be done to improve it.
The cost of making a movie that’s worthy of theatrical release is now a hell of a lot less than it was a few years ago, and the profusion of digital services like Netflix and Hulu and Amazon is reaching a critical mass.
People have to re-screw their heads on about the way a film is released. It used to be that a movie had to be picked up by an independent distributor and get to 500 screens to be validated as a movie, but it takes $5 million to $10 million in marketing to do that, and it makes it difficult to get a return on your investment.
It’s still really important to get a theatrical release, but it should be done in a smart targeted way, in a few key markets. It’s important to get those reviews and publicity so they raise awareness of a film for ancillary markets, but you have to do it in a way where you still have a shot at making money.
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