Because of MPAA rules U.S. movie trailers cannot show blood, so blood is often colored black to gain approval. Trailers that do not obey this and other rules, such as; foul language and violent, sexual, or otherwise objectionable imagery may be issued a red band, which indicates approval for only “restricted” or “mature” audiences. These trailers may only be shown before R-rated, NC-17-rated, or unrated movies.

Kill Bill Vol. 1 Trailer

http://www.youtube.com/watch?v=aT8QZtj1n28&feature=player_detailpage#t=137s

Actual movie

Shaun of the Dead U.S. trailer

Shaun of the Dead U.S. international trailer

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