Laina became an internet meme as the Overly Attached Girlfriend by rewording a Justin Beiber song, turning her into the web’s favorite attached-to-the-hip girlfriend. Now she’s been courted by UK-based marketing agency The Viral Factory to promote Samsung’s SSD drives in this piece of “viral advertising”.
It’s a clever ad playing on a popular meme – But will it benefit the client? Or is it riding out a joke that’s already over for meaningless views? When marketing departments come around to the joke, is there any joke left to be in on?