YouTube Now Ranking Videos by Time Watched, not Clicks

We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.  This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March, and recent improvements to YouTube Analytics.

The experimental results of this change have proven positive — less clicking, more watching. We expect the amount of time viewers spend watching videos from search and across the site to increase.  As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.

Yesterday, we added new Time Watched reporting to YouTube Analytics, so now you have even more tools to evaluate the performance of your videos and channel.  So keep making great videos that your fans will love and share, and encourage them to discover more of what YouTube offers, and you’ll see your own fan base grow, too.

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