Perhaps you ran a Kickstarter campaign… and it didn’t hit its goal. Well good luck trying to find the project page in Google search. Kickstarter seems to be actively sweeping failure under the rug.
Spend more than a few minutes poking around, and you’ll realize that Kickstarter’s front page and Discover pages are clearly built to highlight projects that are currently seeking funding, or have already been successfully funded.
From a business perspective, this makes total sense. Kickstarter’s business model is built on taking a 5% cut of successful campaigns. Showing failures isn’t in their interest.
First, failed projects aren’t actionable. No one can back a project that’s already missed its funding goal.
Second, failed projects look bad. If you’re trying to convince the world that anyone can crowdfund anything, it doesn’t help to remind people that 56% of Kickstarter projects fail to meet their funding goal.
When I first noticed that Kickstarter’s web interface wasn’t showing me any failures, I wanted to be sure. To confirm my suspicions, I wrote a scraper (using the excellent Scrapy framework) designed to browse through Kickstarter’s Discover pages, extracting project details from every single campaign page it could find.
The result: 27,399 projects1. Every single project my scraper could find was either successful or in progress.
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