In a world of hyped-up movie advertising comes one video that dares to tell the truth about the history of coming attractions. David Morgan of CBS News reports.

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meh – I was hoping for a bit more of a study on this, not just a four-minute breeze-by. I like seeing how trends in trailers get copied over and over. Every few years a trailer comes out with a new style which is then ripped off for years. Most recently is the repetitive klaxon/wailing/siren-like noise – the first I remembered it in was INCEPTION, but soon it was in TRANSFORMERS 3, and PROMETHEUS, and the latest BOURNE trailer…

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