The Art of the Title: Rubicon

Posted on January 17, 2012 in Credits | No Comments

Rubicon is AMC’s Original Series that follows a beleaguered and brilliant government analyst who, after being faced with a shocking tragedy, begins to uncover clues that could point to a complex and sinister consipiracy. To portray that paranoia, Creative Director Karin Fong studied infrastructure, battle graphs, and 70s psycho movies to craft the final version of the opening title animation.

The final result:

The initial meeting was in Los Angeles with Rubicon’s EPs, Henry Bromell and Jason Horwitch. Then when they actually shot it, they finished shooting in New York. After the initial meeting, I met mostly with Henry. I’d go visit him in his office when they set up shop here, and then later we would meet at AMC.

From the very beginning, there was the idea of this government, this agency basically, and a main character whose life revolves around pattern recognition. In the pilot, he finds a clue in a crossword puzzle and it becomes very indicative to him of a wider theme. So, one could imagine that people all throughout our environment are embedding messages or signs in want ads or something which would seem mundane to the rest of us – like hiding in plain sight. The idea that if you could just recognize the right pattern you would see signs of a secret organization.

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