6 Tips to Manage Client Expectations in the Video Production Process

Posted on July 12, 2011 in Filmmaking 360 | No Comments

Working with a marketing department that doesn’t speak “film production” can be tough and mismatch in expectation can potentially lead to costly re-shoots, extra editing and a generally dissatisfied client. Her are six tips that can help you better manage those expectations and create a better working relationship.

…1) You’re only as good as your references

When pitching or presenting a video production, it’s best to provide a compelling case backed by data, trends, case studies, references and examples. Show the client a sample of a finished campaign with a similar style, strategy, music track, etc.
Show them why you’re taking a specific direction and help them sense what the final product feels like. This also helps manage expectations on quality levels, scope of visuals, duration, etc. Examples are better than lengthy description. Show, don’t tell.

— ReelSEO.com| Read The Full Article