Mystery Marketing is No Substitute for Good Filmmaking

Posted on June 9, 2011 in Marketing | 2 Comments

There’s nothing quite as disappointing as a movie that doesn’t live up to its hype. Liam Trim explores some of the new viral marketing tactics employed in modern Hollywood films including “Super 8″ the latest by mystery marketeer JJ Abrams.

…Without all the frustrating teasing, perhaps the writers would have been more inclined to focus on the film’s positives. How can the product ever live up to unrealistically heightened expectations? The trailers have already been ripped apart, frame by frame, for the slightest of clues. Cinemagoers with regular internet access may have heard of Super 8, but by the time of its release its barebones promotion may have left them either uninterested or so frustrated that they seek out an idiot who has leaked detailed spoilers.

— Flickering Myth| Read The Full Article

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