5 Tips for Writing Video Scripts that Sell

Posted on June 16, 2011 in General Screenwriting | 1 Comment

Writing a video script for a marketing or advertising piece is harder than it looks. Years of school and college have trained you to write long complicated sentences in order to fill an arbitrary page length… now it’s time to forget all of that and communicate as clearly as you can.

…1. KISS (Keep it Short and Simple)
While content trumps length, it’s critical to keep your script to a manageable length. Thirty to sixty seconds is ideal. Once you get above ninety seconds, you better have some pretty great content, or you’ll start losing viewers fast.
Creating a concise script depends on using short sentences and simple language. Always try to avoid industry jargon and make sure to have someone outside of your company review the script before signing off.

— ReelSeo| Read The Full Article