Why people invest in your film (Crowd Sourcing)

Crowd-Funding is all the rage in certain circles of the film industry. But for an effective campaign you have to look deep down as to why your investor will want to donate to your film. This article explores two underlying reasons why someone will click that donate button.

…There are a lot of producers trying to raise money in this way [crowd-sourcing] for their films, but I see two trends that are working above all others. Below are just two examples from the many out there.

With each example I have tried to outline what the investor gets back – at an emotional level. All films offer things such as “a signed copy if you invest $50″. But the real, emotional, reason to invest is often different.

— Projector Films | Read The Full Article